Introducing Zyler – Smart & Realistic Virtual Clothing Try-On

Powered by AI, Zyler is set to transform the way we shop for clothes. Shoppers can now see themselves in hundreds of outfits. Just a photo and sizing information needed.

Anthropics Technology presents Zyler – AI-powered virtual fitting technology for shoppers and retailers that allows customers to try on hundreds of outfits quickly and easily on a smartphone, desktop or in store. A selfie and a few measurements are all that is needed. Simple and fun, Zyler transforms customers’ shopping experience, creating a virtual fitting room. Customers can discover their style and fit remotely. Zyler’s patented technology uniquely produces personal results.

Shoppers

  • can use technology on their phone, desktop and in-store
  • try on clothes from hundreds of brands or a certain brand
  • find the best fit and style
  • save time shopping

Fashion brands and retail

  • improve shoppers’ experience
  • increase intent to purchase and sale conversion
  • increase social media shares
  • improve brand engagement
  • minimize returns
  • Try On Displays, Catalogue and Product Style Discovery, Sales Assistant Helper, and a Quick Try-On Scanner are some of the solutions

Zyler enables shoppers to try on clothing in a variety of styles right on their phones or desktops, before making a purchase. Users test different outfits on themselves virtually – to see what suits them, to find their style, and to save time shopping – uniquely, all with their own shape and size taken into account. With a large proportion of clothing purchases and sales made online now, consumers and retailers can enhance their shopping experience by using Zyler.

Zyler’s patented technology, based on the latest cutting-edge research, has precision and accuracy down to the hips, legs, waist, chest, arms, and even shoulder and head measurements. Clothing details from the original image (e.g. texture, colour, hem, or sleeve length) as well as facial features, skin tone, body shape, and overall fit are uniquely taken into account for a realistic try-on experience. Shoppers can try on hundreds of outfits – from casual wear to evening gowns and wedding dresses. These features have not been seen in virtual try-on technology before. Zyler is the most realistic clothing try-on solution to date, utilizing state-of-the-art Artificial Intelligence.

CEO of Anthropics, Alexander Berend, leading the development of the product, says: “Zyler continues to evolve and succeed in enriching the ecommerce industry”.

Try-On Displays, Catalogue and Product Style Discovery, Sales Assistant Helper, and a Quick Try-On Scanner are some of the other uses of the technology.

This article was sourced from a media release sent by Marina Wainright @ anthropics

NSW Finalist Sheridan Mortlock Wins Miss Earth Australia 2022

 

Photo Credit: George Azmy

Fourteen worthy queens vied for a single crown on Sunday, September 4, 2022, and the coronation night turned out to be a smashing success!

This year’s competition also included musical performances from Angel Charms, Queeness Gutierrez, Deuc3s, Adlips, and Darius Vevo, dance performances from the Philippine Dance Ensemble and Rommel Reyes Olson of Olson Dance World with his dance partner, Jane Standish, as well as a fashion showcase featuring Faten Lawn, Kruz La Mode, Caftan House, and Maricris Delapena Couture. We also got introduced to the Miss Little, Junior, and Teen Earth Australia Princesses, as well as the Mrs. Earth Australia 2022 official candidates Analieze Bella Newton, Anie Benitez, Irene Evangelista, Jenina Cotelo, Judith Nguyen, Kristine Tadem, Louise Veronica, Mary Venus, Mel Diaz, and Rhea Tecson.

The Miss Earth Australia 2022 coronation night went down at the grand ballroom in Hyatt Regency Hotel Sydney. This year’s cream of the crop for Miss Earth Australia consisted of Jaisy Molina, Ariel Beninca, Haley Cobb, Jessika Bassan, Kajol Chand. Kelsy Prest, Naomie White, Riley Aston, Robyn Russell, Sheridan Mortlock, Himaya Wijayaweera, Jaisy Molina, Mariah Whyte, Sofiia Starchevska, and Judith Sanougah.

Following a four-hour showdown of environmental speeches, gowns, glams, and game-changing questions, here’s how things turned out for this year’s hopefuls…

Sponsors’ Awards

StarCentral’s Choice: Kelsy Prest (New South Wales)
Miss Budgy Smuggler: Jessika Bassan (New South Wales)
Miss Millionaires Alliance: Naomie White (New South Wales)
Miss Megaworld International: Sheridan Mortlock (New South Wales)
Miss Hyatt Regency Sydney: Ariel Beninca (Queensland)
Miss Lari Sports Active: Robyn Russel (Australia Capital Territory)
Miss UME: Riley Aston (Queensland)
Miss Cruz Lamont: Mariah Whyte (Victoria)

Special Awards

Best in Swimwear: Sheridan Mortlock (New South Wales)
Miss Photogenic: Sheridan Mortlock (New South Wales)
Best in Evening Gown: Sheridan Mortlock (New South Wales)
Miss Congeniality: Kelsy Prest (New South Wales)
Miss Talent: Robyn Russel (Australia Capital Territory)
Best in Environmental Speech: Naomie White (New South Wales)
Darling of the Press: Riley Aston (Queensland)
People’s Choice Award: Himaya Wijeyaweera (Victoria)
Green Achievers Award: Himaya Wijeyaweera (Victoria)

Top 5 Winners

Miss Earth Charity Australia: Himaya Wijeyaweera (Victoria)

Miss Earth Water Australia: Riley Aston (Queensland)

Miss Earth Fire Australia: Robyn Russel (Australia Capital Territory)

Miss Earth Air Australia: Naomie White (New South Wales)

Miss Earth Australia 2022: Sheridan Mortlock (New South Wales)

Congratulations to the current National Directors Juliet De Leon and managing director Marc Baylon for pulling off the incredible event, and hats off to the entire Miss Earth Australia 2022 team – it was an amazing effort. Congratulations also to all the beautiful ladies, and best of luck to the new Miss Earth Australia 2022, Sheridan Mortlock!

You can watch the full pageant via this link: Miss Earth Australia 2022

In Pictures: The Miss Earth Australia 2022 Grand Launch and Fashion Show

On Saturday, July 30, Stargazer Production and the Miss Earth Australia Organization hosted a fashion show to celebrate the latest Earth warriors at Hyatt Regency in Sydney. The event featured Stargazer models showcasing designs by Tommy Ge of Leatheron, Faten Lawn, Lily African Wares, Alies Bol, and Armando Crisostomo. It gave an introduction to the Miss Earth Australia 2022 finalists.

Check out some of the images from Stargazer Production and the Miss Earth Australia Organization below, courtesy of Paul Vasquez:

Chris Hemsworth & Elsa Pataky Crowned Among Instagram’s Most-Loved Celeb Couples

A new research that names Aussie heartthrob Chris Hemsworth & his beautiful wife Elsa Pataky among the most successful celebrity couples in the world. Read on to see why…
DC Jewellery has revealed the world’s top celebrity couples: From the longest-lasting couples to the most Googled and the most popular on social media.
So, which are the most successful celebrity life partnerships?
The top 10 celebrity couples in the world:

Rank

Celebrity Couple

Combined Search Volume

Combined Instagram Followers

Combined Twitter Followers

Couple Since

Married Since

Celeb Couple Score

1

LeBron James & Savannah James

70,036,800

121,800,000

121,800,000

2002

2013

7.79

2

Tom Hanks & Rita Wilson

30,558,000

10,300,000

10,300,000

1986

1988

7.38

3

Ellen DeGeneres & Portia De Rossi

13,771,000

120,400,000

120,400,000

2004

2008

7.18

4

Tom Brady & Gisele Bündchen

57,552,500

31,000,000

31,000,000

2006

2009

7.13

5

Blake Lively & Ryan Reynolds

109,540,000

77,100,000

77,100,000

2011

2012

6.87

6

Elsa Pataky & Chris Hemsworth

55,982,000

59,100,000

59,100,000

2010

2010

6.82

7

Justin Timberlake & Jessica Biel

29,680,000

75,600,000

75,600,000

2007

2012

6.62

8

Jessica Alba & Cash Warren

25,151,000

19,885,000

19,885,000

2004

2008

6.56

9

Lisa Kudrow & Michael Stern

14,740,700

8,519,600

8,519,600

1990

1995

6.31

10

Melissa McCarthy & Ben Falcone

15,455,000

10,808,000

10,808,000

1998

2005

6.21

According to the research:
  • LeBron James and his teenage sweetheart turned wife, Savannah are the most successful celebrity couple, whose relationship is turning 20 years old this year.

  • Among the top 10 most successful celebrity couples feature popular high-profile couples including Tom Hanks and Rita Wilson, Ellen and Portia De Rossi and Blake Lively & Ryan Reynolds.

  • The celebrity couples that got married the quickest – taking their wedding vows the same year they started dating, are Tim McGraw & Faith Hill in 1996 and Chris Hemsworth & Elsa Pataky in 2010.

  • The celebrity couples that have lasted the longest – a whopping 36 years are Tom Hanks & Rita Wilson and Oprah Winfrey & Stedman Graham. While Tom and Rita are married, Oprah and Stedman were engaged to be married in November 1992, however, the ceremony never took place, and Oprah has since said in interviews that she simply liked how the relationship was and didn’t want it to change.

  • The celebrity couple that dominates Twitter (with the highest combined following on the platform) are Taylor Swift and Joe Alwyn, with as many as 90.39 million followers between them.

  • The celebrity couple that rules Instagram (with the highest combined number of followers on the platform) are Taylor Swift and Joe Alwyn (yet again) taking the top spot, with a combined 209.87 million Instagram followers – double their Twitter following.

  • The celebrity couple the world is searching for the most, AKA, the most popular celeb couple are Blake Lively and Ryan Reynolds, with 106.54 million searches between them over the last year, followed by Adele and Rich Paul, in second place, with 72.99 million searches.

See the full research including the top celebrity couples, the longest-lasting celebrity couples, the celeb couples who got married the quickest, social media dominating celeb couples and the most popular celeb couples here: https://www.dcjewellery.com/couple-goals
Editorial credit: Debby Wong / Shutterstock.com
This article was sourced from a media release sent by Rachel Fernandes of Digitaloft

TikTok’s Top 5 Favourite Hairstyles And How To Recreate Them

New research reveals this season’s trending hairstyles.
From the copper colour that’s taken over TikTok to festival-proof face-framing braids, Hey Discount has analysed social media data, listicles, and beauty reviews to reveal the 5 trending hairstyles this month.
1. Copper hair 
The copper hair trend exploded after Kendall Jenner’s Prada autumn/winter 2022 show appearance and generated 123 million views on TikTok. Copper hair can be the perfect option for summer, with its shades echoing the hues of orange sunsets and the fleeting moments of golden hour. One of the best things about this colour is that it can be tailored and made to work for any skin tone and undertone.
  • In terms of maintenance; you want to focus on enhancing your colour with tinted products, as well as protecting it from heat and environmental factors. Your minimal toolkit would have to include: colour-protecting shampoo, tinted hair gloss/glaze and heat and UV protectant.

  • Another vital step to maintaining the vibrancy of your colour is to ensure that it is sufficiently hydrated, especially if in order to achieve the copper of your dreams your natural colour underwent some pre-lightening.
2. 90’s blowout 
One of the defining hairstyles of the supermodel era – the bombshell blowout is making a loud comeback. With over 30 million views and endless tips and tutorials on TikTok, it is a tempting trend to get behind.
  • This hairstyle is all about using the right tools: Revlon One-Step Hair Dryer Brush is a staple in this routine, as well as a set of large velcro rollers.

  • To protect your hair from the heat and combat frizz, try a cult favourite like Olaplex No. 7 Bonding Hair Oil.

  • In terms of technique, when following tutorials, remember that direction is key: to achieve the most volume where your hair frames your face, direct your strands away from the face. At the top of your head, direct the hair upwards and toward your face, which will make it take the most flattering shape when it falls back.
3. Half up half down 
Hair up or down? This summer trend lets you do both at the same time, so it is not surprising that it generated a staggering 161,800,000 views on TikTok! Dakota Johnson wore this style to this year’s Met Gala which proves that it’s not reserved just for the casual girl next door outfits.
  • In order to achieve your best version of this hairdo, prep the hair by giving it your preferred type of blow-dry. Dakota Johnson’s hair stylist created her Met Gala look by straightening the hair with a flat iron before securing the top part with some hairpins.

  • If you are going for a more effortless look, add dry shampoo or texture spray after styling (Klorane Daily Dry Shampoo or OUAI Texturizing Hair Spray will do the job), and secure the hair at the top with a discreet elastic or a hair clip.
4. Elevated sleek bun 
Sleek buns have been having a moment for a while (with over 76 million views on TikTok), but now we are seeing more inventive versions trending on social media.
  • To create your regular sleek bun, part your hair in the middle and straighten your hair with a hot tool – this will ensure that your hair’s texture is consistent and suited to create a perfect sleek bun.

  • Next, brush your hair back into a ponytail, twist it into a bun, and secure it with an invisible hair net.

  • Top it with products depending on the effect that you want to achieve: OUAI Matte Pomade for a matte finish or Bumble and Bumble Sumogel for an ultra-glossy look.

  • As a final step, your sleek bun can be elevated with braids, a fun hair clip, or some baby hairs pulled out for a less dramatic appearance.
5. Face-framing braids 
Yet another 90’s signature style, face-framing braids, is enjoying a revival and was seen on celebrities like Dua Lipa and Hailey Bieber at Coachella.
  • Before braiding, add some texture back into the hair, especially if your hair has been styled or is naturally straight and fine. This can be done by using any texture spray.

  • Choose a style that complements your face shape: you can add an equal amount of braids on either side of your face or go asymmetrical and have more braids on one side.

  • Tie at the ends with discreet micro elastics for a more effortless, natural look, or add some neon-coloured ones for a pop of colour.

  • This article was sourced from a media release sent by Alexandra Munko of Digitaloft

Will NFT’s Be The Key To The Future Of Fashion In The Metaverse?

Following an exciting month for fashion that saw Victoria’s Secret filing trademark applications in the metaverse; Gucci having purchased a plot of land in The Sandbox, a virtual world on the Ethereum blockchain; and now Roksanda debuting an NFT* collection at the upcoming London Fashion Week;

Amrit Dhami, Thematic Analyst at GlobalData, a leading data and analytics company, offers her view on the potential of fashion NFTs and the metaverse:

“While there is significant uncertainty about what the metaverse will look like, we do know that it will be populated by avatars. Gamers already pay substantial amounts of money for in-game skins, so it stands to reason that metaverse visitors will also naturally invest in clothing and accessories for their avatars.

“NFTs are all about certifying ownership of an asset (such as an image)—receiving something that is personally assigned to you and only you. This is perfect for fashion in the metaverse. The ability to buy fashion, or ‘NFT clothing’, is equivalent to getting a custom-made dress or suit. These clothing items will not only allow people to build up virtual premium fashion wardrobes to express themselves in the metaverse, but these digital versions may become more valuable than their real-life counterparts due to their ‘non-fungible’ nature. We have already seen this when the Baby Birkin NFT sold for more than an actual Birkin bag.

“Not only that, but the possibilities for digital fashion NFTs are vast. Designers can unleash their creativity without physical barriers like gravity or practicality. Moreover, designers can use NFTs to build up private communities that get exclusive access to upcoming NFTs—such as Dolce & Gabbana’s ‘DG Family’. The mystique around NFT communities has already spurred extensive media coverage, and there’s no reason why fashion houses can’t use their own metaverse communities to bolster sales.

“With gaming set to be a major part of the metaverse, there is room for collaboration between fashion houses and game developers to create new skins for gamers. From a marketing perspective, multiplayer games present a good opportunity to raise brand awareness and advertise unique outfits to fellow players.

“Away from avatars, there is also the potential for fashion shows in the metaverse, with information about the garments overlaid on the runway and viewers able to get a closer look at the fabrics than at a real-life show.”

* A non-fungible token (NFT) is a unit of data stored on a blockchain to certify ownership of a digital asset, such as an image, video, tweet, or audio.

About GlobalData

4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.

Photo by Ali Pazani from Pexels

This article was sourced from a media release sent by Global Data

Beauty Giant Revlon Reportedly Files For Bankruptcy

CNN confirms that Cosmetics Giant Revlon just filed for Chapter 11 bankruptcy protection after being in business for almost 90 years.

Revlon has reportedly lost its market share to newcomer cosmetic lines backed by celebrities, such as Kylie Jenner’s Kylie Cosmetics and Rihanna’s Fenty Beauty.

CNN confirms though that Revlon is expected to receive $US575 million in financing from its existing lenders, which would enable it to keep its day-to-day operations running.

“Today’s filing will allow Revlon to offer our consumers the iconic products we have delivered for decades while providing a clearer path for our future growth,” Revlon CEO Debra Perelman said in a release. She also said, “challenging capital structure has limited our ability to navigate macro-economic issues in order to meet this demand.”

Revlon was founded in 1932 by brothers Charles and Joseph Revson and Charles Lachman. Revlon (REV) went public in 1996 and in 2016 it was bought by Elizabeth Arden. It’s home to several high-profile brands, including Britney Spears Fragrances and Christina Aguilera Fragrances.

CNN further confirms that Revlon’s sales dropped over the years and in 2021 fell 22% from its 2017 levels. Shares have reportedly fallen more than 80% since the beginning of the year. ABC also confirms that in the latest quarter that ended in March, sales rose nearly 8 percent, but still lag pre-pandemic levels in excess of $US2.4 billion a year.

Editorial credit: Everything You Need / Shutterstock.com

Sustainable label Gyre Unveils Its 2022 Collection At The Afterpay Australian Fashion Week 2022

Sustainable label Gyre dives into a creative ocean of ethereal simplicity with its 2022 collection, Oceania, which was launched Friday, 13 May, at the Afterpay Australian Fashion Week. The Oceania showcase was Gyre’s debut showing at AAFW.

Launched in 2020, the Gyre brand is built on the philosophy of sustainability and a strong commitment to protecting the planet through local Australian manufacturing and the use of natural, recycled, and organic fabric in every piece. Each Gyre garment is carefully designed to ensure longevity, championing circular fashion.

“We are increasingly aware of the impact that traditional fashion industry practices have on the environment, but we believe that fashion and a healthy planet can co-exist,” says Gyre founder and Creative Director Elena Ballantyne.

“It is our responsibility, as an emerging brand, to be part of a more sustainable present and future in turn by being a lighthouse in the ocean of fast fashion.”

Oceania represents the essence of the Gyre brand. The collection captures a passion for classic and refined monochrome silhouettes and celebrates Australia’s natural beauty and creative talent by featuring hand-painted aquatic elements from NSW artist Prudence Demarchi.

The collection starts with luxurious resort wear, featuring classic flowing lines and lightweight linens. Expressed in the choice of stark black and white, these pieces represent boldness and empowerment. This is interspersed with pieces made from beautiful organic peace silk featuring gorgeous ocean-themed and floral prints.

Oceania’s swimwear complements the resort wear and includes a variety of classic and timeless one-piece styles and bikini pieces made from Italian ‘Econyl’- regenerated ocean waste.

Gyre showcased 29 looks throughout the show and was proud to welcome transgender model, speaker, author, and activist, Chaye Hartwell. This was also Chaye’s debut show and made a positive statement on diversity and inclusion on the runway.

Styled with beautiful hats by Lorna Murray, an ethical and sustainable Australian brand, where effortless glamour meets coastal bohemian, and thoughtfully composed elegant jewellery by local Newcastle-NSW Kate & Kole.

Photos Courtesy of Dave Choo

Five Ways To Be Fashionable On A Budget

So, the latest issue of the biggest fashion magazine is talking about the best concealer since sliced bread. You are excited beyond belief about it and make a mad dash to the counter and shell out thousands of dollars for it. But, when you try it for the first time, you realise you don’t like it and kick yourself for spending so much money on something that will probably still be on your vanity table six years from now, and still full. Of course, we never learn our lesson until it’s way too late and the same thing happens upon hearing about the next wonder product.

Make your life easier and your wallet full. Here are a few tips on how to be a budget beauty shopper:

Try the product before committing

If it’s the foundation, test on your jawline if it’s the right shade (it should disappear), check if you like the consistency, if you’re ok with it having SPF, and all that. For eye shadows and blush, check if it has strong pigment. Sometimes a color can look striking when it’s sitting in its container, but when you try it you find that you have to apply 3 to 4 times just to see a wash of color on your eyelids. Even worse, they sometimes fade off well before the day is over. Better yet, ask the people behind the counter if you can get a sample of the products you are interested in. Some of them may be able to give you trial-sized versions that you can test out for a week before you make a decision.

Make a list – and stick to it!

It’s like when you go to the grocery, you should never go without a list because you end up buying things you don’t need. Impulse buying is one of the worst ways to burn up your funds. More often than not, you come home and look at all your packages and don’t know what to do with half your purchases. Either that or you use it once or twice and forget about it. If it’s just loose powder and a new blush that you need, stick to that and don’t even look at the new lipsticks and eye shadows. Making a list of what you do need will give your trip to the mall some purpose and you will leave happy, fulfilled, and with still enough money to buy dinner.

Read between the lines

Don’t get carried away with product slogans that claim to perform miracles. You may just be disappointed when you buy a cream that claims to be a wrinkle eraser and you find yourself two months later, still with wrinkles. Read the labels carefully. The word ‘reduce’ is not the same as ‘eliminate’. Remember, this is make-up, not plastic surgery.

More expensive doesn’t mean better

Different products work for different people so don’t feel the need to buy the most expensive eye cream just because your best friend swears by it. Even makeup artists don’t agree with all products out on the market. What one loves, another may despise so if that $3 tube of lipstick works for you, then why not take advantage of its low price?

Ask for expert advice

Schedule an appointment for a consultation with a beauty expert so you can determine what products will be right for your skin and what colors will look right on you. If you must pay for the session, remember that it will be cheaper than buying everything and relying on a hit or miss process of elimination.

When to spend

So, now that I’ve officially made you unwilling to spend for anything, I am flipping it over because there are times when spending is acceptable, if not necessary:

If you have sensitive skin

Some products are made especially for people with ultra-sensitive skin and sometimes they cost a bit more. It is better to buy these products at a higher price than scrimping and ending up with a face full of rashes. Buy a quality item that you know you will use and is good for your skin. Usually, you don’t use too much at a time anyway so you won’t have to buy too often.

If it makes you feel smashing

There are some ‘wonder’ products out there, but all of these are subjective. If there is a certain bronzer that really lights up your face or mascara that gives you lashes for miles, then, by all means, buy it! Anything that will get that much time on your face is definitely worth spending for. We all have that one favorite product that we swear by. For me, it’s Shu Uemura’s Cleansing Oils. It’s a bit expensive but cleanses and moisturizes my face in a snap. I don’t even need any other products in my bathroom anymore. Think of what your must-have item is, and give yourself a break. Let that be your luxury item whenever you go make-up shopping.

Source: The Australian Filipina