Beauty Giant Revlon Reportedly Files For Bankruptcy

CNN confirms that Cosmetics Giant Revlon just filed for Chapter 11 bankruptcy protection after being in business for almost 90 years.

Revlon has reportedly lost its market share to newcomer cosmetic lines backed by celebrities, such as Kylie Jenner’s Kylie Cosmetics and Rihanna’s Fenty Beauty.

CNN confirms though that Revlon is expected to receive $US575 million in financing from its existing lenders, which would enable it to keep its day-to-day operations running.

“Today’s filing will allow Revlon to offer our consumers the iconic products we have delivered for decades while providing a clearer path for our future growth,” Revlon CEO Debra Perelman said in a release. She also said, “challenging capital structure has limited our ability to navigate macro-economic issues in order to meet this demand.”

Revlon was founded in 1932 by brothers Charles and Joseph Revson and Charles Lachman. Revlon (REV) went public in 1996 and in 2016 it was bought by Elizabeth Arden. It’s home to several high-profile brands, including Britney Spears Fragrances and Christina Aguilera Fragrances.

CNN further confirms that Revlon’s sales dropped over the years and in 2021 fell 22% from its 2017 levels. Shares have reportedly fallen more than 80% since the beginning of the year. ABC also confirms that in the latest quarter that ended in March, sales rose nearly 8 percent, but still lag pre-pandemic levels in excess of $US2.4 billion a year.

Editorial credit: Everything You Need / Shutterstock.com

Inside The Lives Of Social Media Influencers

Life as an Influencer is becoming an increasingly stacked game. In a world of paid likes/followers, fickle algorithms, and those ‘lurky bots’, it’s become even harder to market yourself in 2019. With more Instagram Models on the scene than ever before; this creates a higher level of competition overall.

Gaining traction on social media often means hitting that elusive fan quota. However, it’s often a vague figure that allows you to qualify. This begs the question: how many people have to follow you or like your page in order to make you a legitimate Influencer? What will warrant enough credibility amidst a miasma of hashtagging and 24/7 responsiveness? You should start with applying a thick-skinned approach to negative comments (ironically, with much skin on show) and all ‘round people-pleasing.

Let’s get the elephant in the room out of the way. What does an Influence Marketer and/or Instagram Model actually do? Well, they create ‘sponsored content’. That means someone sends them something and they promote it to their audience, eg. “OMG this skin cream is the bomb, I now have no pimples”, or “this teeth whitening product is so great I can now allow myself to smile” – all the whilst being paid to give, let’s face it, an entirely biased review.

Influence Marketing is most usually carried out on the platform of choice: Instagram. According to Forbes Magazine, an Insta account with over one million followers can attract upwards of $50k for a single sponsored post: that’s certainly big bickies! What you may not know is that the social media landscape is continuing to change, and it’s not always in the interest of an Influence Marketer.

For example, have you heard of the term ‘Micro Influencer’? These are commonly described as ‘ordinary people’ (whatever that means) with a decent following of around 3000 followers. Usually, they aren’t ‘big-fish’ enough to score entirely free products, and they don’t always garner a genuine ‘hard-dried-ink’ modeling contract with, you know, an actual brand.

While the demand for Micro-Influencers grows (and will continue to do so during 2019); so does earning potential decline. This demographic is more often than not, underpriced. With so many people putting their hands up to assist e-commerce operators, for example, accepting the offer to post about a beach towel whilst wearing a bikini, this means that the value of a Micro Influencers’ engagement is vastly cheapened. It’s just supply and demand – economics 101.

The fact is, being a Micro-Influencer is generally not something to be taken too seriously. That’s because you can only ever earn a mere fraction of what your more socially mobile counterparts (you know those Insta peeps with the covetable green badge) can attract per post. What does this ‘Verified Badge’ on Instagram actually mean? Well, according to the platform itself, “a verified badge is a check that appears next to an Instagram account’s name in search and on the profile. It means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents.”

How do you get your very own Insta Badge? You can apply to get one by going into your platform’s settings tab, providing your ID, and waiting for that all-important response. However, there are no guarantees! But, that’s always the way, isn’t it? After all, there are no 100 percent shatter-proof formulas for achieving success in online marketing. Keep in mind that those ‘masterclasses’ will surely tell you differently, though.

Being an Instagram Model and marketing yourself is but a means to an end. It is not necessarily something to hinge your ‘bread-and-butter’ upon. If you are reaping the rewards as an Influence Marketer then more power to you. If you are still struggling and wondering why it’s not actually working for you, then remember things are never what they seem – especially when it comes to the world of social media/influencer marketing!

Photo by julie aagaard from Pexels

Fashionista Of The Week: Introducing The Fabulous Christin Moodley

Christin Moodley was originally from a small town in Washington State and she currently lives in Idaho. She has always loved fashion and photography. Even as a young girl, she would always cut out models from fashion magazines and then create outfits with their pictures. Fashion and digital creation are such a therapeutic outlet for Christin. She started @christicurt because she genuinely enjoys creating an inclusive and engaging platform that could potentially inspire others who are also interested in fashion or who need outfit ideas. She would describe her own style as edgy and chic. She loves to edge an outfit up just a bit with faux leather or an all-black outfit with a pop of colour. Within the past year, she has exponentially grown her platform and has connected with such amazing people through the process and she’s looking forward to what the future holds.

Model & Mode Magazine recently caught up with Christin to discuss her journey in the fashion world and here’s what went down:

Where do you usually shop? Are there any hidden gems when it comes to snapping up some awesome designer clothes?

I like to describe myself as a “baller on a budget”. I tend to gravitate towards more affordable options rather than shopping at designer stores (although I do admire designer clothes from afar). My favorite stores to shop at are H&M and Zara at the moment because they have such good staples and create good quality pieces, with an affordable price tag. I also love shopping at local thrift stores. I have found so many good pieces that are affordable and sustainable. I find it thrilling to shop at thrift stores because you never know what you are going to find. There are so many possibilities, you just have to keep an open mind and be willing to put the work in. I also recommend shopping at second-hand consignment boutiques. Yes, they can be a bit more pricey than the regular thrift store, but they are curated to have more on-trend and designer pieces.

What are your top tips when it comes to fashion for the cooler months?

Investing in a time capsule wardrobe, meaning finding neutral basic, classic pieces that won’t cycle through trends quickly. Having pieces in your closet that you can style with multiple outfits will not only elevate your personal style, but it will help with being able to shop your own closet. We have all been there when we are getting ready for the day and look at our closets and think we have nothing to wear. If you have a good foundation of solid basics, you won’t hit the I have nothing to wear rut and won’t feel the need to buy, especially if you are on a budget. Jackets are also a staple for cooler months because layering is key to not only look put together but also a practical move to stay warm. Having jackets in different colours, lengths and textures can totally change up your looks. Tights are also a fun option if you want to dress up a skirt or dress for winter. They just take your outfit to the next level. Let’s be honest, we all want to look cute, but don’t want to freeze our buns off while doing it. LAYER my queens.

Where do you look for creative inspiration?

All around me, on the streets, magazines, social media, etc. I love how fashion is a way of expressing ourselves and I enjoy getting to know others through their style. To me, fashion is telling a story about a person and I love interpreting people’s personalities through their outfits. I find creative inspiration from other content creators on Instagram or Pinterest and celebrities and their stylists. Recently, I have been loving Maeve Reilly especially, she styles celebs like Megan Fox and Hailey Beiber. She has an edgy vibe that I totally resonate with and would love to one day be able to meet her.

Is it hard to stay fashionable?

I find it difficult to keep up with trends, especially right now. Trends are cycling through so quickly and we are constantly having people tell us what’s in and what’s out on a daily basis. I truly believe that the key to staying fashionable is being true to yourself. If you like what you like, stick with it. To me, fashion shouldn’t have rules. Wear what you want, when you want.

How do you walk the line between being unique and having commercial appeal?

I think it’s important to experiment. I don’t necessarily put myself in a box when it comes to fashion. I don’t ever want to think I can’t buy a certain piece that I like because it doesn’t match my aesthetic. Fashion is ambiguous and should be fun. Finding unique ways to style and put different outfits together is part of the exciting thrill that the fashion world has to offer.

Are there any key trends you’ve seen for this year?

I have seen a lot of colour and wild patterns lately, especially for summer, which is so fun. For years, neutrals have been in and it’s refreshing to see how bright colours are trending now. I have seen a lot of colour blocking and Y2k inspired outfits. I love a good early 2000s moment. It’s so nostalgic. Transitioning into fall, I have seen the colour Kelly Green trending as well as patterned, fun coloured tights. It’s important to me to stay on top of what’s trending because I enjoy it, but remember not to go down the rabbit hole of consuming just because it’s considered trendy right now. It’s not sustainable.

What do you think about the state of fashion today?

It’s ever-changing. Trends are cycling so quick, that it’s hard to stay up on. One minute something is in the next it’s out. It’s hard, especially if you are on a budget. I feel that the state of fashion today is due to social media. We are constantly influenced by what’s new and consumerism is booming with how easy it is to shop online. I think the development with the intersection of technology and fashion is so impressive. Nowadays, it’s accessible to find the exact outfit someone is wearing and where to buy it. I love that, but it’s important to keep in mind staying true to yourself and your personal style.

What are the clothes we can rid our wardrobes of that are considered very ‘last season’?

As a millennial, I’ll admit, it has been difficult for me to totally get rid of my skinny jeans and refuse to. Skinny jeans are considered out and straight-leg jeans are in, which I love experimenting with different silhouettes because they can change the tone of an outfit. There is a fine line between staying up to date on trends and getting rid of something that you actually really like to wear, just because it’s considered out. You just have to decide what is best for you and how you want to express yourself.

What fashion advice would you give an emerging fashionista?

Experiment with different styles and find things that inspire you, not only in the fashion industry but also in life in general. Find things that make you happy and that you thoroughly enjoy. Don’t get caught up in the fast fashion trends and stay true to who you are because, at the end of the day, people will connect with others who are genuine and are just being their true authentic selves. Try new things that you haven’t seen before and push yourself out of your comfort zone. Some of my favourite outfits that I have styled have been created by leaving my comfort zone and trying something new. It’s also important to not care as much what people think and just be you. Wear that outfit that you are nervous about in public, take your outfit photos, and be the amazing fashionista that you are destined to be!

The fashion industry has changed so much in the past few years, what’s the best advice you would give for staying ahead of the curve?

I recommend studying fashion magazines, getting inspired by others around you, watching YouTubers, and trusting your instinct. At the end of the day, fashion is a way of expressing yourself and can be so empowering. If you want to wear something that you aren’t used to, wear it. Stand out. Be confident in yourself and your abilities. Experiment and have fun with it. You may have a different interpretation than the next person, which makes you unique. Do the unexpected, who knows, you may even start the next trend.

Fashionista Of The Week: Introducing The Fabulous Abiodun Dosu – Staggers Gillyard

Abiodun Dosu – Staggers Gillyard has been a fashion stylist and image consultant for the past 5 years. Even though she got her Fine Arts degree in Theatre from Hunter College New York, her love for costume design lead her to pursue employment in the fashion industry. Furthermore, the education she received from the Fashion Institute of Technology has guided her in a more organized and applicable way.

Living in NYC has allowed her to work closely with hundreds of models, and designers within the past few years. However, assisting others in doing what comes so naturally to her is what makes her feel fulfilled. That is why she created her blog, AbzStylz. She wanted to provide services for women who needed help in enhancing and expressing their individual styles. She usually posts fashion inspiration, shopping guides, reviews on beauty products that I use, and lifestyle content.

Model & Mode magazine recently had a one on one interview with the talented Abiodun and here’s what happened:

Where do you usually shop?

I love shopping at ZARA, Nastygal, ASOS, and Farfetch.

Are there any hidden gems when it comes to snapping up some awesome designer clothes?

I think shopping sustainably has given me the opportunity to get unique pieces without breaking the bank. I would always suggest thrifting or shopping from sustainable brands that sell designer pieces that are reputable such as The RealReal and Farfetch.

What are your top tips when it comes to fashion for the cooler months?

Fabrics are important in the cooler months, so you would want to wear linen, silk, etc. Also, don’t be afraid of color and fun prints.

Where do you look for creative inspiration?

I always get creative inspiration from content creators on Instagram and Pinterest. Social media is the easiest way to stay up to date on what is trending.

Is it hard to stay fashionable?

It’s not hard to stay fashionable once you have the right pieces in your closet. The key to staying fashionable is to always have classic pieces that always look good on your body type.

How do you walk the line between being unique and having commercial appeal?

When I style models for a magazine or brand website, I like showing how I can subtly transform a look and showing how practical it would be for most people to wear. If it’s not a look that most women will feel comfortable in, I know it will not make much of an impact.

Are there any key trends you’ve seen for this year?

The key fashion trends I’ve been seeing this year are: “Hot Pink” which will be the color this year, wide-leg jeans, and hourglass blazers.

What do you think about the state of fashion today?

There is a sustainable trend happening, and I think fashion brands are now trying to be more ethical in how they create their products. I see that more brands are moving away from fast fashion, and have started to create eco-friendly clothing and accessories. I love that slow fashion has become more popular, which has slowed down fashion seasons and has increased the longevity of our clothing.

What are the clothes we can rid our wardrobes of that are considered very ‘last season’?

Anything that is super tight is out of season. For instance, skinny leather leggings you can give up. However, wide-leg leather pants are still in.

What fashion advice would you give an emerging fashionista?

Do not feel like you have to spend a lot of money to be stylish. Always research where you can get the best deals for designer pieces. Also, try to work with emerging brands that need more exposure. They usually are willing to give you pieces to promote for free once they see your work.

The fashion industry has changed so much in the past few years, what’s the best advice you would give for staying ahead of the curve?

I would suggest that you follow reputable websites that give a fashion forecast on what is going to be trending in the upcoming season. For instance, my favorite lately has been Who, What, Wear. They chart the latest fashion and style trends from the runway, street style, influencers, celebrities, social media, and more.

KODAK Digital Still Camera

Model Of The Week: Meet The Beautiful Actress And Model, Sam Pio

At such a young age, Sam Pio is multitalented and living out her dreams as a singer, actress, and model. She is set to release a cover album of faith-based Christian Gospel songs such as Amazing Grace and O’Lord, as well as a solo album with originally written Christian songs later this year. The goal of her music is to bring an angelic, spirit-filled message of hope, love, and light after the tumultuous time the world experienced.

Sam booked her first baby modeling job at the age of 1 with OshKosh B’gosh and later with Vertibaudet Fashion Kids which inspired her to become a rising star and pursue additional passions. By age two she was singing, making up her own songs, and if there was a stage in sight, she wasn’t shy and made her way to perform. Sam has appeared in commercials, theater production, television series, independent films, and has graced main stage events across the country. The independent film she stars in, “Little May,” is out at award-winning film festivals, and her 26-television episode “Love at Work” series is scheduled to premiere on the Hope Channel (date TBD). In this production, Sam is the youngest of 15 singers in this musical, based on the ten commandments of the bible, alongside Whitney Phipps, Yolanda Innocent Palmer, Neville Peter, and nine others.

In December 2020, Sam performed alongside Goo Goo Dolls’ John Rzeznik for Amazon Prime’s first augmented reality movie musical called “It’s Christmas All Over with the Goo Goo Dolls.” A true philanthropist at heart, Sam has used her talent and performed to help raise money for the Los Angeles Food Bank and the families in need.

Sam studies with some of the leading coaches and trainers in the industry and although she works hard at developing her craft she still finds time for her favorite activities – play dates, baking, swimming, board games, and reading the Bible.

Model & Mode Magazine recently caught up with Sam and here’s what went down:

Can you tell us about BE BLESSED and your upcoming album featuring originally written Christian songs?

BE BLESSED is a Christian cover album of contemporary, classic hymns, and worship songs like Lauren Daigle’s “Oh Lord,” Toby Mac’s “Everything,” Sinach’s “Way Maker,” and John Newton’s “Amazing Grace”.

My next album is all original music where I get to tell everyone how much God loves them. I am excited to share the visions he has given me. I just can’t wait! We have already started recording and we hope to have the album out by the end of the year. We are working hard to do so but you can’t rush the process. I am in the studio most Friday’s either laying down tracks with my engineer or recording with my vocal producer.

What sort of person is going to love this album?

Anyone who loves uplifting music.

What inspires you to be creative?

God always inspires my work. He gives me a vision; I write it down and turn it into a song. My team is also a huge help with turning my vision into an album.

Is there anything special that you do to get into a creative mindset?

I pray and God answers by giving me a vision.

What message, if any, do you try to put into your work?

My message is about faith and love. How much God loves everyone.

What has been the most memorable experience of your career so far?

My baptism, because Jesus is such a huge part of why I do what I do. He gave me my gifts and without Him, I would not even have a career.

Do you ever find yourself unable to express your creativity to the fullest? What kinds of things inhibit you?

When I need to write a song right away but God hasn’t given me the vision yet.

Who is your greatest influence?

Everything I do is influenced by my faith and relationship with God.

Do you feel that you chose your “passion,” or did it choose you?

Both because God asked and I said yes.

If you hadn’t chosen to be a singer, actress, and model, what would your career path be?

My singing, acting, and modeling are second to my relation to God and my ministry. I plan on touring around the world as a missionary giving back to God all that he has given. I just established my own company called Live For Jesus Ministry.

What are your future plans? Inside your career or out of it.

I dream of touring around the world and being a missionary, singing praises to God, and helping others get to know the wonderful life they can have through a relationship with God.

Photo credit: Bobby Quillard

Trying To Get “Woke??” Here’s How To Awaken The “REAL” You

We all recognise that social media is a tool, it is almost a ‘who drones wins’ game of crafting attention, engagement, and a mass following to be garnered and used for any given agenda – whether to fuel ego or for a more enterprising purpose. The landscape can be dominated by influence marketing, get-rich-quick-schemes, and Instagram models. Whilst the platforms all undoubtedly have their applications, the game is still basically about who makes the best moves on the chessboard of popularity.

When even ‘less mainstream’ content is filtered through such a distorted prism, and every human act or accomplishment requires a tick of approval, where can we possibly find any clarity of perspective? We are always showing the idealised side of ourselves and our lives. There is an overwhelming need to display our finest moments and to sidestep our worst.

Where is the reality? Just like that tree in the forest, living in the world of social media means we can’t even fathom stepping outside the frame to understand the bigger picture.

One perspective to examine is that of Nicole Armit, Holographic Kinetics (HK) practitioner (and holistic qualified chef) of ‘The Mind Foodie’. She says “…it all starts with us. Our perceptions and reactions, the world inside our own selves – the ongoing journey. Learning how powerful we can be when we tune in the observation of what is in our hearts and in our spirits. Find what helps you do that, without giving away your own power.”

Her approach – in accordance with the central tenets of the HK as a modality as espoused by founder Stephen Richards – is to access an internal mechanism as the sovereign guide to renewed choice and intent. This refers to ‘Spirit’, an essence that is neither New Age nor religious but, exists purely in its own right, belonging fundamentally to each and every individual on this planet. HK is comprised of the ancient Aboriginal knowledge of the laws of ‘Lore’ and the understanding that all things in nature are alive.

Empowerment is seen as the ability to change and manifest new cycles and patterns in an individual right down to their core, on a fractal level, and on multiple timelines. It is based on the principle that there is an internal invisible world that exists alongside the external. The zero points of these worlds are always the observer.

This means empowerment is the acknowledgment that we are the creator of our universe. This is how we answer the question of the tree falling in the forest: we are the arbiter of our own reality.

This viewpoint is echoed by Nigel Reading, a prominent architect and TEDx speaker responsible for the ‘Asynsis Paradigm’ that examines fractal geometries as embedded in complex systems and living beings alike. He states that “…we need to look at both the animate and inanimate, at the dynamical and space-time, not just the frozen and static.”

Just like the universe in and around us, we are perfectly paradoxical. No bandwagon, no predominant expectation, nor- or any form of outwardly driven phenomenon can give us our power. It is already within.

Despite a conditioned inclination to do the opposite, it is about not shying away from our darker moments, our deepest wounds, and perceived failings. Rather, it is about embracing and redefining them in the present. The process is dynamic. It is transcendental. Most importantly, empowerment is a vital force that is diametric to any extraneous viewpoint. In plain speak, it just is.

Trying to ‘get woke’? Maybe just try getting real.

Rising Star Spotlight: Introducing The Stunning Natasha Anderson

Natasha Anderson is a 25-year-old model who originally hails from a small town in Newfoundland. She’s currently working as a safety advisor in Fort McMurray. She’s a sun worshiper and her favourite place to spend time is the beach. She’s extremely bubbly and optimistic and she enjoys everything outdoor-related from hunting and fishing to hiking and gardening. She loves spending time with her family and friends and she’s very excited to see all the joy the rest of her life will bring.

Model & Mode Magazine recently caught up with Natasha to discuss her journey in the modeling industry and here’s what went down:

1. How did you get into the modeling industry?

I’ve always wanted to model so one day I just decided to google “Modelling opportunities” and figured it out from there.

2. What do you like most about being a model?

I love the fact that I can strike a pose in the most random places anytime I want a picture taken and not care what anyone around thinks, it’s really fun!

3.The downside to being a model?

I haven’t found a downside yet!

4. What has been the most memorable experience of being in the modeling industry so far?

The most memorable experience was definitely shooting in LA at the Santa Monica Pier. I had 3 people approach me, one woman told me it was her birthday and asked if she could have a hug. I guess she thought I was a celebrity. The other was an older gentleman with his wife who asked for a photo with me to show his boys back home. It was really flattering and it was great to be able to bring a smile to their faces.

5. Who have been the most interesting people you’ve met so far?

Honestly, everyone I meet is interesting in their own way. Everyone has something different to show and teach you. It’s great to watch other models and work with talented photographers, I learn so much from everyone I work with.

6. What has been the most valuable lesson you’ve learned while in the modeling \ industry. This can be about the industry or about yourself.

“Beauty comes in all shapes and sizes” and “not everyone is going to like you”. I’ve heard both these quotes lots before and the well known “don’t judge a book by its cover” but until I was exposed to everything I have been while in the industry, I truly didn’t appreciate them for all they are worth.

7. Is your family supportive of you being a model?

My mom is! The rest of them just laugh at me and think all the photos and posing is silly.

8. If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I definitely would’ve started sooner, I grew up under the impression I needed to be at least 5’7” in order to model. I had only ever really known about runway models, if I knew how many different types of modeling that’s out there I definitely wouldn’t have ever held back.

9. What is the best advice you have ever been given?

As a kid my dad would always say that the word “can’t” is not in my vocabulary and I can do anything I set my mind to. He told me no matter what if I wanted something to never give up and to always be kind no matter how mean people are. Never stoop to their level because I’ve been raised better than that.

10. What are your future plans? Inside your career or out of it.

I really want to act. I used to act in drama and musical theatre growing up and I absolutely loved it. I would like to use modeling to get my foot in the door for acting!

The ‘LIGHTNING FAST’ Round:

1. Last good movie I’ve seen: Hotel Transylvania 3

2. What do you consider beautiful and why? Selflessness, meeting people who are genuinely good people and are constantly giving back to the world and each other are amazing. When someone’s got a really good heart it’s extremely beautiful.

3. What haven’t you done yet that you wish you could? Skydiving! I’m afraid of falling but I did the “SkyJump” off the stratosphere in Vegas and it was thrilling!

4. Complete this sentence: “If I had no fear, I’d ” be a motivational speaker, I got the pleasure of getting to see Tony Robbins speak and it was life-changing, I would love to be able to have that effect on people.

5. What is the one “flaw” you wouldn’t change about yourself?

My laugh. Growing up I would get insulted all the time because it’s loud and obnoxious but since I moved away I’ve mostly come across people that absolutely love it and laugh when they hear it.

One On One With The CEO Of Royalle Modelling: George Bastoli

Royalle Modelling is an international talent agency based in Sydney with a reputation for being one of Australia’s most prestigious agencies.

They recruit, train, and develop unique talents for various photo shoots, TV commercials, video shoots, and runway events. Founder and CEO of Royalle Modelling, George Bastoli has over 15 years of experience in the modeling industry combined with 10 years of experience in corporate marketing.

Model & Mode magazine recently caught up with George and here’s what went down:

Firstly, congratulations on the 11th year anniversary. How do you feel?

Thank you. I’m very proud of what we’ve created.

So how did Royalle Modelling get started?

Good question. I actually got into the industry when I was 12 years old, helping my uncle behind the scenes for a beauty pageant in Dee Why.

I didn’t really know what it was all about, I was just helping out and I guess I liked the excitement and fast pace of it all. When I turned 18, I actually started doing some modeling work myself part-time and was pretty popular in the club and social scenes. Soon, lots of people wanted to know how I got into it so I started helping out friends and random people get modeling and promo work. In 2008 I thought, I should start a company, so I created Royalle and we kind of did everything from promo modeling, artist management through to events management. It was very different to where we are today.

So you’ve been in the industry since you were 12 years old?? Amazing! So, how old are you now if you don’t mind us asking?

I’m 31…but sometimes people think I’m 18 (laughs)

You started the agency in 2008. We’re sure a lot has happened in the 10 years that Royalle has been around. What were some of the key things that you have learned about the industry?

Wow, big question! There’s so much I’ve learned and I still learn more every day. I’ve literally managed thousands of models around the world and have worked with all sorts of clients; from backyard brands to companies as big as YSL, L’Oréal, and Reebok. I guess the main thing I’ve learned is that the trends will always change, but you need to make sure your values don’t.

I really enforce this to all our models to uphold our values as a fundamental that they bring into every conversation and situation and its one of the things I’m the proudest of most. I have so much more to share but I’ll be here all year if I keep going…

We love that. What sort of values does Royalle Encourage?

Well, what makes a person memorable in my opinion isn’t how they look, but how they make you feel. When someone is genuine you can really pick it up. When you’re genuinely doing something you’re passionate about, it’s almost impossible for anyone else to do it better than you because passion and love is way more powerful than ‘technique.’ But because technique is also very important, I make sure we invest lots of time in training and developing our models to be the best at their passions while also encouraging them to explore their diversity and to learn from one another. You also need to have integrity. Integrity builds trust. I can happily say that I trust our models. We have an open relationship and I know our clients really appreciate that about us. It’s really those values of Passion, being open-minded, and having Integrity that Royalle Modelling Encourages.

What would you say is the main thing that separates Royalle from other agencies?

Oh, I love this question. Royalle has ALWAYS been the industry dark horse as we do things VERY differently (laughs). It has created some unique reactions over the years but now we sit as one of the top 4 agencies in Australia so I feel like the world is ready for what we offer.

To answer your question, the main thing that we have always done differently is providing a family-style environment to those that wouldn’t normally even be given a shot because of ‘set industry standards’ (175cm tall, size 4-6, Caucasian). I mean, we employ many models that fit that profile, but that’s not entirely who we are. Our gift is that we love to find naturally beautiful people in a thousand unique ways and teach them the Royalle Standards. Our values are heavily enforced and the training and development opportunities we provide, from production through to mentoring, is strong and consistent. We absolutely LOVE getting our models their dream jobs and have zero tolerance for bad attitudes and people who treat our modeling opportunities as ‘just a job.’ I’m very proud to say that we have one of the lowest turnovers of models and clients in the industry and we do this WITHOUT the need for contracts.

Sounds amazing! We also noticed that Royalle has one of the highest ratings with the most reviews on Google. Well done. Now for the last question, what is one piece of advice you want to give to anyone out there who is thinking about becoming a model.

The modeling industry can be a very fun and rewarding place, but also a very damaging place if you don’t know how to navigate it. It is a professional industry that is often polluted by creeps and naive people who think that Instagram likes equals modeling credibility. My advice is to treat the modeling space like a professional career job because it is. Act professional, communicate professionally, learn, and dedicate yourself.

@chrisdavidphoto, @royallemodelling, Chris David Photography, Model:
Maria Arruty, Photo: Chris David, Royalle Modelling

Find Out More About The Gorgeous Kaitlin Marianelli

Kaitlin Marianelli may look stunning in the outside – but she also has brains to match her beautiful face and toned body. Her field of study is in fact Nanomaterials Engineering, and she eventually wants to work in fields such as tech, robotics, or aerospace. She was initially discovered by her agency via Instagram while she was doing her Master’s degree. She immediately signed with them after graduating and for the next 2 years after that, she lived in Asia, getting signed with other agencies in Hong Kong and Japan.

Model & Mode Magazine recently caught up with Kaitlin to talk about her journey in the modeling industry and here’s what went down:

Could you please provide background about yourself and how were you actually ‘discovered’?

My name is Kaitlin and I’m from Toronto, Canada, but I’m ethnically Chinese, Italian, and Irish. First and foremost, I’m a huge nerd – my field of study is Nanomaterials Engineering, and I aspire to work in exciting fields like tech, robotics, or aerospace. My favourite thing ever is traveling. I’ve lived in 7 countries and visited 34, and I’m hoping to do as many crazy adventurous things as possible in this life!

I was discovered by my ‘mother agency’ while I was nearly finished my Master’s degree, via Instagram. My MA is Area Management, based in Bangkok, Thailand, and I signed with them immediately after graduating. For the next 2 years, I lived in Asia, getting signed with other agencies in Hong Kong and Japan – I would consider this the best years of my life.

What does it mean to you to be a model?

Modeling to me is embodying a persona or alter ego that I’ve had suppressed deep down for a long time! Sometimes I feel like my life is so polarized, and after modeling, I’ve let myself embrace a whole different side of who I am. It’s definitely taught me to break out of my shell, push boundaries, and shamelessly take up more space, literally and figuratively.

What sort of person usually follows you? Who’s your main audience?

My main audience is pretty evenly split between male/female between ages 16-35, mostly in North America and Asia.

What’s the biggest challenge to modeling?

My biggest challenge was not caring about what anyone thought of me on set, and at castings. Sometimes you have to act silly or exaggerate your poses, and with a whole crew of people or a giant line-up of other models watching, it was VERY intimidating at first.

Have you always wanted to be in the modeling industry?

I hadn’t considered modeling much since my whole life has been so focused on school and my long term career goals, and I grew up very camera-shy. It wasn’t until I was scouted that I started to see my potential.

What’s your personal mission in life?

My mission in life is to be able to tell the best stories when I’m old! I want to live a FULL life with diverse experiences, and I truly believe that will come from seeing as much of the world as possible, experiencing new cultures, and saying yes to crazy opportunities.

What has been the most memorable experience of your career so far?

Shooting with fully grown lions without leashes! I was shooting for a resort in Zambia and I had to walk through a national park with 2 lions in a wedding dress. Terrifying but so much fun.

Who have been the most interesting people you’ve met so far?

The most interesting people to me are always in the creative field, since it’s so far removed from the fields I’m used to. I’ve come across actors, music producers, film directors, etc. and I love learning about their creative process.

What is your favourite social media platform?

Instagram fasho!

How active are you on social media?

I’m decently active, I try to post once a week or so.

What will you advise other models who may wish to follow your footsteps?

We live in a privileged time where it’s so easy to get scouted and start a career in modelling if you have the passion and the potential. My advice would be to reach out to agencies either on Instagram or on their agency sites and start kicking down doors, and taking names. Do test shoots with photographers to build a decent portfolio with a wide range of moods and settings, and build confidence in your posing. It’s really all about practice, and good lighting!

What are your future plans? Inside your career or out of it.

My future plans in the short term are to move to the west coast and get an agency in LA. LA is a hub not only for modeling but for engineering opportunities as well, so I would get the best of both my worlds. I would love to be able to model for as long as I can, and it’s difficult in Toronto to do that.

Now, 5 questions for the ‘LIGHTNING FAST’ Round:

1. Last good movie I’ve seen Jojo Rabbit.

2. What do you consider beautiful and why? A plate of pasta with a giant pile of Parmigiano Reggiano cheese on top because it’s one of life’s greatest things.

3. What haven’t you done yet that you wish you could? Swimming with sharks.

4. Complete this sentence: “If I had no fear, I’d…” Quit my job and move to Hawaii.

5. What is the one “flaw” you wouldn’t change about yourself? My obsession for bubble tea, or my sweet tooth in general.

Rising Stars To Watch Out For In 2020: Meet The Amazing Anis Maknojia

Anis Maknojia initially grew up in Houston, the son of Indian immigrants. Throughout his childhood, his parents worked hard to provide for their family through their retail business. Anis soon worked with them, taking the time to become an alum at the University of Houston. Eventually, he took over the business, allowing his parents to retire.

A flood of misfortunes came rushing into his life, including a pair of failed business ventures, a broken heart, and the sudden death of a close friend. Despite the support network of friends and family, Anis slid into a downward spiral, both physically and mentally. Then, something clicked. Specifically, the lens of a camera.

Anis has always been interested in photography. He began to take photographs, as a way to express his emotions, as a way to let the pain out. Framing an image became an escape from the hopelessness and depression. Like a bright flash lighting the shadows, the art form became the spark, igniting the path to his future.

In 2017, he began posting images on Instagram. He also began to explore the idea of self-portraits. Within a year, financed by his success in the family business and buoyed by his rising status on Instagram, he moved to Los Angeles, where he found even more success. He continues to be a rising influence on the social media platform, with more than 85,000 Instagram followers and counting via his Instagram account: Anis Maknojia.

At the beginning of 2019, Anis also established Land Ahoy! Films – a company that aims to showcase multicultural talent from around the world and to bring up-and-coming creators together to create inspiring and thought-provoking works of art. Anis calls the company an extension of his passion for photography, this time with moving pictures and the birth of his desire to become an actor and produce films.

In the late 2019 and early 2020, he completed numerous advertising projects, supporting Mercedes-Benz, Don Julio Tequila, and Armani Code.

Anis is also an advocate for animal rights, world poverty and climate change, LGBTQ rights, and more diversity in film. He holds mental health awareness and finding a cure for multiple sclerosis close to his heart because he has family and friends who suffer from these issues.

Model & Mode Magazine recently caught up with Anis to discuss his journey in the entertainment industry and here’s what went down:

Could you please provide a background about yourself and how were you actually ‘discovered’?

I came to LA for film-making. After my first film project, I connected with a friend and did some modeling for Mercedes-Benz, for an ad campaign they were working on. That was done on spec and it worked out really well. I had worked hard to find some opportunities here and then a couple of things just sort of fell into place, one right after the other. I’ve connected with a couple of other advertising programs since then and I’ve been fortunate to keep making connections.

What does it mean to you to be an influencer?

This is something I am still discovering, to a certain extent. I know who I am. I know the kinds of things I want to accomplish. The work and the fun is finding the images and ideas that speak to those … ideals. There is a responsibility and a time commitment to the process and a lot of people, I think, don’t realize how important it is to be consistent, without repeating myself. There is a balance, between being in the moment and, almost, hyper-aware of what I am doing.

What sort of person usually follows you?

People who are into fashion, people in the fashion industry, are probably the most common type following my social media. Travelers are also a big part of my audience, people who are looking for something new, something different from the current trend, and quality of the content.

Who’s your main audience?

Fashion and film enthusiasts are at the top of the list. There is a wide space where those two interests can overlap. They can influence one another in interesting ways. I would say the social media posts that have gotten the most interesting responses have been in the areas of fashion and film, from people who are passionate about those ideas.

What’s the biggest challenge of being an influencer?

There are many challenges such as making the content look high quality, beating the expectation of the client, and creating something that my audience will enjoy. There has to be a balance and it can be tough to keep all these challenges in balance. It’s great when it works, but it can be a lot of work to make it work.

Have you always wanted to be in the entertainment industry?

Yes. I actually first started as a DJ who eventually made on the radio at private parties and clubs.

What’s your personal mission in life?

I want to have some sort of awareness and purpose behind most of the things I create. I created Land Ahoy! with that mission in mind – it’s looking beyond the typical expectation and finding the unexpected.

What has been the most memorable experience of your career so far?

Without a doubt, doing my first film project as both an actor and producer. I’ve never thought I would be able to undertake such a project but the feeling of joy of seeing my own final product is the most memorable to me.

Who have been the most interesting people you’ve met so far?

I’ve actually met a lot of entertainment industry people here in LA (Hollywood) and gained great knowledge and experience through them.

How active are you on social media?

I’m pretty active but I’m also focused on my film making projects so I’m not as active as I used to be. Initially, I posted once a day and now approximately twice a week and I’m active on my Instagram stories.

What is your favorite social media platform?

Instagram. The versatility and the range of audience is just on another level, it’s far superior to any other platform out there.

What will you advise other influencers who may wish to follow your footsteps?

Stay true to your work and be persistent.

What are your future plans? Inside your career or out of it.

Keep creating works of art and telling stories. It’s a broad goal, but it is supposed to be broad. I want it to be broad. I don’t want to limit myself. If something new comes along and it interests me, I want to be able to try it through those criteria. I think that should be everyone’s goal, every artist’s goal, to keep creating. Don’t be afraid to try something.