Royalle Modelling is an international talent agency based in Sydney with a reputation for being one of Australia’s most prestigious agencies.
They recruit, train, and develop unique talents for various photo shoots, TV commercials, video shoots, and runway events. Founder and CEO of Royalle Modelling, George Bastoli has over 15 years of experience in the modeling industry combined with 10 years of experience in corporate marketing.
Model & Mode magazine recently caught up with George and here’s what went down:
Firstly, congratulations on the 11th year anniversary. How do you feel?
Thank you. I’m very proud of what we’ve created.
So how did Royalle Modelling get started?
Good question. I actually got into the industry when I was 12 years old, helping my uncle behind the scenes for a beauty pageant in Dee Why.
I didn’t really know what it was all about, I was just helping out and I guess I liked the excitement and fast pace of it all. When I turned 18, I actually started doing some modeling work myself part-time and was pretty popular in the club and social scenes. Soon, lots of people wanted to know how I got into it so I started helping out friends and random people get modeling and promo work. In 2008 I thought, I should start a company, so I created Royalle and we kind of did everything from promo modeling, artist management through to events management. It was very different to where we are today.
So you’ve been in the industry since you were 12 years old?? Amazing! So, how old are you now if you don’t mind us asking?
I’m 31…but sometimes people think I’m 18 (laughs)
You started the agency in 2008. We’re sure a lot has happened in the 10 years that Royalle has been around. What were some of the key things that you have learned about the industry?
Wow, big question! There’s so much I’ve learned and I still learn more every day. I’ve literally managed thousands of models around the world and have worked with all sorts of clients; from backyard brands to companies as big as YSL, L’Oréal, and Reebok. I guess the main thing I’ve learned is that the trends will always change, but you need to make sure your values don’t.
I really enforce this to all our models to uphold our values as a fundamental that they bring into every conversation and situation and its one of the things I’m the proudest of most. I have so much more to share but I’ll be here all year if I keep going…
We love that. What sort of values does Royalle Encourage?
Well, what makes a person memorable in my opinion isn’t how they look, but how they make you feel. When someone is genuine you can really pick it up. When you’re genuinely doing something you’re passionate about, it’s almost impossible for anyone else to do it better than you because passion and love is way more powerful than ‘technique.’ But because technique is also very important, I make sure we invest lots of time in training and developing our models to be the best at their passions while also encouraging them to explore their diversity and to learn from one another. You also need to have integrity. Integrity builds trust. I can happily say that I trust our models. We have an open relationship and I know our clients really appreciate that about us. It’s really those values of Passion, being open-minded, and having Integrity that Royalle Modelling Encourages.
What would you say is the main thing that separates Royalle from other agencies?
Oh, I love this question. Royalle has ALWAYS been the industry dark horse as we do things VERY differently (laughs). It has created some unique reactions over the years but now we sit as one of the top 4 agencies in Australia so I feel like the world is ready for what we offer.
To answer your question, the main thing that we have always done differently is providing a family-style environment to those that wouldn’t normally even be given a shot because of ‘set industry standards’ (175cm tall, size 4-6, Caucasian). I mean, we employ many models that fit that profile, but that’s not entirely who we are. Our gift is that we love to find naturally beautiful people in a thousand unique ways and teach them the Royalle Standards. Our values are heavily enforced and the training and development opportunities we provide, from production through to mentoring, is strong and consistent. We absolutely LOVE getting our models their dream jobs and have zero tolerance for bad attitudes and people who treat our modeling opportunities as ‘just a job.’ I’m very proud to say that we have one of the lowest turnovers of models and clients in the industry and we do this WITHOUT the need for contracts.
Sounds amazing! We also noticed that Royalle has one of the highest ratings with the most reviews on Google. Well done. Now for the last question, what is one piece of advice you want to give to anyone out there who is thinking about becoming a model.
The modeling industry can be a very fun and rewarding place, but also a very damaging place if you don’t know how to navigate it. It is a professional industry that is often polluted by creeps and naive people who think that Instagram likes equals modeling credibility. My advice is to treat the modeling space like a professional career job because it is. Act professional, communicate professionally, learn, and dedicate yourself.