Most Promising Model Of The Week: Meet The Beautiful Shaye Pramee

Shaye Pramee is a 28-year-old model who was originally from Bangladesh and raised in New Zealand. She currently works as a banker in ANZ. She was a finalist at Miss World 2019 and Miss World state finals 2020/21. She’s currently competing at the Miss Australia 2020 State Finals. Model & Mode Magazine recently caught up with Shaye to discuss her journey in the modelling industry and here’s what went down:

How were you actually ‘discovered?’

Instagram.

What are your favourite downtime activities?

I love reading, dancing, singing and spending time with family and friends.

How did you start with modelling?

I have done pageants in the past but I wish to progress my career in modelling.

What do you like most about the modelling industry?

I love the confidence it brings in others as well as how much it inspires others.

The downside to being a model?

Beauty Standards.

What has been the most memorable experience of your life as a model so far?

Being a finalist at the Miss World 2019 and Miss World Australia State Finals 2020/21 pageant as well as competing for the Miss Australia 2020 State Finals.

I’m guessing you’ve been in the industry for a few years now, what has been the most valuable lesson you’ve learned. This can be about the industry or about yourself. Or both!

I gained confidence and learned to be brave enough even though I don’t meet the standard height requirement – I still got the opportunity to do photoshoots.

Working in an industry whose only emphasis is on the outside characteristics of a person, how have you stayed grounded?

Self-love and self-care.

Is your family supportive of your career?

Yes, they are. I am blessed to have such an amazing family.

What are your future plans? Inside your career or out of it.

I would like to start my own business and hopefully win the title for Miss Australia so I can be inspirational and make a difference.

The ‘LIGHTNING FAST’ Round:

1. Last good movie I’ve seen: The Departed.

2. What do you consider beautiful and why? Sunrise early morning with a view of the ocean or beach.

3. What haven’t you done yet that you wish you could? Travel the world.

4. Complete this sentence: “If I had no fear, I’d be…” Powerful.

5. What is the one “flaw” you wouldn’t change about yourself? How random and weird I am.

Facebook Influencers: Should You Use Them For Your Brand Or Not??

Last year Facebook introduced some new features to promote social media influencers. Their new features make it so that influencers tag the brands they are promoting directly in their posts, meaning that campaigns come completely from the influencer which means that their followers trust the post more. Obviously, this is Facebook’s way of making more money via its influencers however, this does not mean that your brand can’t make money too. Here are a few ways that Facebook’s new features could benefit you as a brand.

More Targeted Audiences

One thing that Facebook’s new algorithm does for brands is that it allows them to have more control over who can promote their name. Now, instead of simply sharing an influencer’s post about their brand, they can choose to boost it, exposing their name to far more potential customers than before. They can also choose carefully who is allowed to tag them and use their name, protecting their brand from misrepresentation.

Better use of Trusted Influencers

Facebook’s new algorithm also allows for the better use of smaller influencers. You may think that when you hear the word influencer, people think of celebrities like Demi Lovato or the Kardashians, however, micro-influencers are proving that they can do just as much, if not more for brands these days. Having a smaller influencer may seem counter-productive as they will have a much smaller follower base, however, they tend to be more closely related to their audiences and people feel they can be better trusted to be honest. Also, paying for a few smaller influencers makes it seem like a lot more people are talking about your brand, rather than one big influencer, further increasing the hype.

Facebook is Less Likely to Kill Ads

You may have heard recently that there has been some talk about Facebook killing ad campaigns for people who do not pay enough to keep them going. However, this seems highly unlikely because Facebook relies on its users to keep the newsfeed moving and alienating its users and influencers will ultimately hurt the platform. They know that influencers generally don’t focus solely on one platform and that if Facebook becomes difficult to work with, they will simply move to Instagram or another site to make their promotions.

So, for the next few years, influencers will become more important to brands and companies as the general public pulls back from wanting to see advertisement campaigns. Sites like Facebook and Instagram are the way to go if you are looking for influencers to promote your brands. There will obviously be pros and cons to any features that these sites bring out, but they are definitely the way to go in the future for brands and promoters. Finding the best way to marry an influencer’s audience and style with your own ad campaigns, and the sites amplifying capabilities is the new way to get to the customers you need.