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Chris Hemsworth & Elsa Pataky Crowned Among Instagram’s Most-Loved Celeb Couples

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A new research that names Aussie heartthrob Chris Hemsworth & his beautiful wife Elsa Pataky among the most successful celebrity couples in the world. Read on to see why…

DC Jewellery has revealed the world’s top celebrity couples: From the longest-lasting couples to the most Googled and the most popular on social media.

So, which are the most successful celebrity life partnerships?

The top 10 celebrity couples in the world:

Rank	Celebrity Couple	Combined Search Volume	Combined Instagram Followers	Combined Twitter Followers	Couple Since	Married Since	Celeb Couple Score
1	LeBron James & Savannah James	70,036,800	121,800,000	121,800,000	2002	2013	7.79
2	Tom Hanks & Rita Wilson	30,558,000	10,300,000	10,300,000	1986	1988	7.38
3	Ellen DeGeneres & Portia De Rossi	13,771,000	120,400,000	120,400,000	2004	2008	7.18
4	Tom Brady & Gisele Bündchen	57,552,500	31,000,000	31,000,000	2006	2009	7.13
5	Blake Lively & Ryan Reynolds	109,540,000	77,100,000	77,100,000	2011	2012	6.87
6	Elsa Pataky & Chris Hemsworth	55,982,000	59,100,000	59,100,000	2010	2010	6.82
7	Justin Timberlake & Jessica Biel	29,680,000	75,600,000	75,600,000	2007	2012	6.62
8	Jessica Alba & Cash Warren	25,151,000	19,885,000	19,885,000	2004	2008	6.56
9	Lisa Kudrow & Michael Stern	14,740,700	8,519,600	8,519,600	1990	1995	6.31
10	Melissa McCarthy & Ben Falcone	15,455,000	10,808,000	10,808,000	1998	2005	6.21

According to the research:

LeBron James and his teenage sweetheart turned wife, Savannah are the most successful celebrity couple, whose relationship is turning 20 years old this year.
Among the top 10 most successful celebrity couples feature popular high-profile couples including Tom Hanks and Rita Wilson, Ellen and Portia De Rossi and Blake Lively & Ryan Reynolds.
The celebrity couples that got married the quickest – taking their wedding vows the same year they started dating, are Tim McGraw & Faith Hill in 1996 and Chris Hemsworth & Elsa Pataky in 2010.
The celebrity couples that have lasted the longest – a whopping 36 years are Tom Hanks & Rita Wilson and Oprah Winfrey & Stedman Graham. While Tom and Rita are married, Oprah and Stedman were engaged to be married in November 1992, however, the ceremony never took place, and Oprah has since said in interviews that she simply liked how the relationship was and didn’t want it to change.
The celebrity couple that dominates Twitter (with the highest combined following on the platform) are Taylor Swift and Joe Alwyn, with as many as 90.39 million followers between them.
The celebrity couple that rules Instagram (with the highest combined number of followers on the platform) are Taylor Swift and Joe Alwyn (yet again) taking the top spot, with a combined 209.87 million Instagram followers – double their Twitter following.
The celebrity couple the world is searching for the most, AKA, the most popular celeb couple are Blake Lively and Ryan Reynolds, with 106.54 million searches between them over the last year, followed by Adele and Rich Paul, in second place, with 72.99 million searches.

See the full research including the top celebrity couples, the longest-lasting celebrity couples, the celeb couples who got married the quickest, social media dominating celeb couples and the most popular celeb couples here: https://www.dcjewellery.com/couple-goals

Editorial credit: Debby Wong / Shutterstock.com

This article was sourced from a media release sent by Rachel Fernandes of Digitaloft

TikTok’s Top 5 Favourite Hairstyles And How To Recreate Them

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New research reveals this season’s trending hairstyles.

From the copper colour that’s taken over TikTok to festival-proof face-framing braids, Hey Discount has analysed social media data, listicles, and beauty reviews to reveal the 5 trending hairstyles this month.

1. Copper hair

The copper hair trend exploded after Kendall Jenner’s Prada autumn/winter 2022 show appearance and generated 123 million views on TikTok. Copper hair can be the perfect option for summer, with its shades echoing the hues of orange sunsets and the fleeting moments of golden hour. One of the best things about this colour is that it can be tailored and made to work for any skin tone and undertone.

In terms of maintenance; you want to focus on enhancing your colour with tinted products, as well as protecting it from heat and environmental factors. Your minimal toolkit would have to include: colour-protecting shampoo, tinted hair gloss/glaze and heat and UV protectant.
Another vital step to maintaining the vibrancy of your colour is to ensure that it is sufficiently hydrated, especially if in order to achieve the copper of your dreams your natural colour underwent some pre-lightening.

2. 90’s blowout

One of the defining hairstyles of the supermodel era – the bombshell blowout is making a loud comeback. With over 30 million views and endless tips and tutorials on TikTok, it is a tempting trend to get behind.

This hairstyle is all about using the right tools: Revlon One-Step Hair Dryer Brush is a staple in this routine, as well as a set of large velcro rollers.
To protect your hair from the heat and combat frizz, try a cult favourite like Olaplex No. 7 Bonding Hair Oil.
In terms of technique, when following tutorials, remember that direction is key: to achieve the most volume where your hair frames your face, direct your strands away from the face. At the top of your head, direct the hair upwards and toward your face, which will make it take the most flattering shape when it falls back.

3. Half up half down

Hair up or down? This summer trend lets you do both at the same time, so it is not surprising that it generated a staggering 161,800,000 views on TikTok! Dakota Johnson wore this style to this year’s Met Gala which proves that it’s not reserved just for the casual girl next door outfits.

In order to achieve your best version of this hairdo, prep the hair by giving it your preferred type of blow-dry. Dakota Johnson’s hair stylist created her Met Gala look by straightening the hair with a flat iron before securing the top part with some hairpins.
If you are going for a more effortless look, add dry shampoo or texture spray after styling (Klorane Daily Dry Shampoo or OUAI Texturizing Hair Spray will do the job), and secure the hair at the top with a discreet elastic or a hair clip.

4. Elevated sleek bun

Sleek buns have been having a moment for a while (with over 76 million views on TikTok), but now we are seeing more inventive versions trending on social media.

To create your regular sleek bun, part your hair in the middle and straighten your hair with a hot tool – this will ensure that your hair’s texture is consistent and suited to create a perfect sleek bun.
Next, brush your hair back into a ponytail, twist it into a bun, and secure it with an invisible hair net.
Top it with products depending on the effect that you want to achieve: OUAI Matte Pomade for a matte finish or Bumble and Bumble Sumogel for an ultra-glossy look.
As a final step, your sleek bun can be elevated with braids, a fun hair clip, or some baby hairs pulled out for a less dramatic appearance.

5. Face-framing braids

Yet another 90’s signature style, face-framing braids, is enjoying a revival and was seen on celebrities like Dua Lipa and Hailey Bieber at Coachella.

Before braiding, add some texture back into the hair, especially if your hair has been styled or is naturally straight and fine. This can be done by using any texture spray.
Choose a style that complements your face shape: you can add an equal amount of braids on either side of your face or go asymmetrical and have more braids on one side.
Tie at the ends with discreet micro elastics for a more effortless, natural look, or add some neon-coloured ones for a pop of colour.
This article was sourced from a media release sent by Alexandra Munko of Digitaloft

Will NFT’s Be The Key To The Future Of Fashion In The Metaverse?

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Following an exciting month for fashion that saw Victoria’s Secret filing trademark applications in the metaverse; Gucci having purchased a plot of land in The Sandbox, a virtual world on the Ethereum blockchain; and now Roksanda debuting an NFT* collection at the upcoming London Fashion Week;

Amrit Dhami, Thematic Analyst at GlobalData, a leading data and analytics company, offers her view on the potential of fashion NFTs and the metaverse:

“While there is significant uncertainty about what the metaverse will look like, we do know that it will be populated by avatars. Gamers already pay substantial amounts of money for in-game skins, so it stands to reason that metaverse visitors will also naturally invest in clothing and accessories for their avatars.

“NFTs are all about certifying ownership of an asset (such as an image)—receiving something that is personally assigned to you and only you. This is perfect for fashion in the metaverse. The ability to buy fashion, or ‘NFT clothing’, is equivalent to getting a custom-made dress or suit. These clothing items will not only allow people to build up virtual premium fashion wardrobes to express themselves in the metaverse, but these digital versions may become more valuable than their real-life counterparts due to their ‘non-fungible’ nature. We have already seen this when the Baby Birkin NFT sold for more than an actual Birkin bag.

“Not only that, but the possibilities for digital fashion NFTs are vast. Designers can unleash their creativity without physical barriers like gravity or practicality. Moreover, designers can use NFTs to build up private communities that get exclusive access to upcoming NFTs—such as Dolce & Gabbana’s ‘DG Family’. The mystique around NFT communities has already spurred extensive media coverage, and there’s no reason why fashion houses can’t use their own metaverse communities to bolster sales.

“With gaming set to be a major part of the metaverse, there is room for collaboration between fashion houses and game developers to create new skins for gamers. From a marketing perspective, multiplayer games present a good opportunity to raise brand awareness and advertise unique outfits to fellow players.

“Away from avatars, there is also the potential for fashion shows in the metaverse, with information about the garments overlaid on the runway and viewers able to get a closer look at the fabrics than at a real-life show.”

* A non-fungible token (NFT) is a unit of data stored on a blockchain to certify ownership of a digital asset, such as an image, video, tweet, or audio.

About GlobalData

4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.

Photo by Ali Pazani from Pexels

This article was sourced from a media release sent by Global Data

Sustainable label Gyre Unveils Its 2022 Collection At The Afterpay Australian Fashion Week 2022

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Sustainable label Gyre dives into a creative ocean of ethereal simplicity with its 2022 collection, Oceania, which was launched Friday, 13 May, at the Afterpay Australian Fashion Week. The Oceania showcase was Gyre’s debut showing at AAFW.

Launched in 2020, the Gyre brand is built on the philosophy of sustainability and a strong commitment to protecting the planet through local Australian manufacturing and the use of natural, recycled, and organic fabric in every piece. Each Gyre garment is carefully designed to ensure longevity, championing circular fashion.

“We are increasingly aware of the impact that traditional fashion industry practices have on the environment, but we believe that fashion and a healthy planet can co-exist,” says Gyre founder and Creative Director Elena Ballantyne.

“It is our responsibility, as an emerging brand, to be part of a more sustainable present and future in turn by being a lighthouse in the ocean of fast fashion.”

Oceania represents the essence of the Gyre brand. The collection captures a passion for classic and refined monochrome silhouettes and celebrates Australia’s natural beauty and creative talent by featuring hand-painted aquatic elements from NSW artist Prudence Demarchi.

The collection starts with luxurious resort wear, featuring classic flowing lines and lightweight linens. Expressed in the choice of stark black and white, these pieces represent boldness and empowerment. This is interspersed with pieces made from beautiful organic peace silk featuring gorgeous ocean-themed and floral prints.

Oceania’s swimwear complements the resort wear and includes a variety of classic and timeless one-piece styles and bikini pieces made from Italian ‘Econyl’- regenerated ocean waste.

Gyre showcased 29 looks throughout the show and was proud to welcome transgender model, speaker, author, and activist, Chaye Hartwell. This was also Chaye’s debut show and made a positive statement on diversity and inclusion on the runway.

Styled with beautiful hats by Lorna Murray, an ethical and sustainable Australian brand, where effortless glamour meets coastal bohemian, and thoughtfully composed elegant jewellery by local Newcastle-NSW Kate & Kole.

Photos Courtesy of Dave Choo

AAFW Spotlight: Street Style From The 2022 Afterpay Australian Fashion Week

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To celebrate the 2022 Afterpay Australian Fashion Week, Model & Mode Magazine went on the ground at Sydney Fashion Week to capture some of the most notable street style photos outside the shows. Check out the photos below courtesy of Dave Choo.

Five Ways To Be Fashionable On A Budget

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By Erica Paredes

So, the latest issue of the biggest fashion magazine is talking about the best concealer since sliced bread. You are excited beyond belief about it and make a mad dash to the counter and shell out thousands of dollars for it. But, when you try it for the first time, you realise you don’t like it and kick yourself for spending so much money on something that will probably still be on your vanity table six years from now, and still full. Of course, we never learn our lesson until it’s way too late and the same thing happens upon hearing about the next wonder product.

Make your life easier and your wallet full. Here are a few tips on how to be a budget beauty shopper:

Try the product before committing

If it’s the foundation, test on your jawline if it’s the right shade (it should disappear), check if you like the consistency, if you’re ok with it having SPF, and all that. For eye shadows and blush, check if it has strong pigment. Sometimes a color can look striking when it’s sitting in its container, but when you try it you find that you have to apply 3 to 4 times just to see a wash of color on your eyelids. Even worse, they sometimes fade off well before the day is over. Better yet, ask the people behind the counter if you can get a sample of the products you are interested in. Some of them may be able to give you trial-sized versions that you can test out for a week before you make a decision.

Make a list – and stick to it!

It’s like when you go to the grocery, you should never go without a list because you end up buying things you don’t need. Impulse buying is one of the worst ways to burn up your funds. More often than not, you come home and look at all your packages and don’t know what to do with half your purchases. Either that or you use it once or twice and forget about it. If it’s just loose powder and a new blush that you need, stick to that and don’t even look at the new lipsticks and eye shadows. Making a list of what you do need will give your trip to the mall some purpose and you will leave happy, fulfilled, and with still enough money to buy dinner.

Read between the lines

Don’t get carried away with product slogans that claim to perform miracles. You may just be disappointed when you buy a cream that claims to be a wrinkle eraser and you find yourself two months later, still with wrinkles. Read the labels carefully. The word ‘reduce’ is not the same as ‘eliminate’. Remember, this is make-up, not plastic surgery.

More expensive doesn’t mean better

Different products work for different people so don’t feel the need to buy the most expensive eye cream just because your best friend swears by it. Even makeup artists don’t agree with all products out on the market. What one loves, another may despise so if that $3 tube of lipstick works for you, then why not take advantage of its low price?

Ask for expert advice

Schedule an appointment for a consultation with a beauty expert so you can determine what products will be right for your skin and what colors will look right on you. If you must pay for the session, remember that it will be cheaper than buying everything and relying on a hit or miss process of elimination.

When to spend

So, now that I’ve officially made you unwilling to spend for anything, I am flipping it over because there are times when spending is acceptable, if not necessary:

If you have sensitive skin

Some products are made especially for people with ultra-sensitive skin and sometimes they cost a bit more. It is better to buy these products at a higher price than scrimping and ending up with a face full of rashes. Buy a quality item that you know you will use and is good for your skin. Usually, you don’t use too much at a time anyway so you won’t have to buy too often.

If it makes you feel smashing

There are some ‘wonder’ products out there, but all of these are subjective. If there is a certain bronzer that really lights up your face or mascara that gives you lashes for miles, then, by all means, buy it! Anything that will get that much time on your face is definitely worth spending for. We all have that one favorite product that we swear by. For me, it’s Shu Uemura’s Cleansing Oils. It’s a bit expensive but cleanses and moisturizes my face in a snap. I don’t even need any other products in my bathroom anymore. Think of what your must-have item is, and give yourself a break. Let that be your luxury item whenever you go make-up shopping.

Source: The Australian Filipina

6 Gorgeous Makeup Trends to Try In 2022

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By Chi de Jesus

“Beauty” is a billion-dollar industry that never goes into recession. Pandemic or not, this industry continues to be relevant by inventing and re-inventing to keep being relevant. As the beauty industry evolves with the needs of its market, forecasts, predictions, and recommendations are the most anticipated information one has to find out to get into the groove.

After scouring through different sources – Tiktok, Pinterest, YouTube, and online beauty magazines here’s some info that will give you a bit of an idea on what level of beauty everyone can be in 2022.

For the overall look, 2022 looks more natural, effortless, and fresh for the day look working with minimal concealer and barely-there foundation or tinted moisturizer which makes use of the terms “soft glam” and “chil.” For more glam situations, “luminous” is the keyword – focusing on the lips, eyeshadow, and highlights. Think shimmer with a sprinkle of glitter to enhance those dewy highlights.

Don’t be shocked though with the introduction of mood make-up. The last 2 years may have concealed our inner turmoils but 2022 divulges what you feel through make-up depicting self-expression. Burst of colours will be “in” for those moody times working neon and ditching the pastels. To edge it up a bit, say goodbye to blending! Lines, blotches, and strikes with the occasional futuristic embellishments accentuate this “back-to-the-80’s” look for when you’d want to roar, kill and devour … glamorously, of course.

For those arched wonders, brows still continue the upward trend with a feathered brushed-up look made famous by Tiktok followers. They are called “soap brows” inspired by the 1940’s-50’2 when make-up artists discovered that soap could be a better alternative to keep the brows in place creating a lifted or laminated look.

Given the mask situation in 2020 and 2021, drama was focused on the eyes with bold colours and sultry designs. This year, this trend continues with coloured eyeliners, bejewelled eyes, pastel matte eyeshadows, and “dopamine-fuelled eyes” using neon orange and other reflective colours. Though fab lashes are still in, a refreshing take on the winged liner will be in-trend – welcome “kitten eyeliner” which provides a more youthful look. This takes the place of uber elongated cat eyes. If you’re wondering what it looks like, the best example I always give is Gal Gadot’s diminutive flick of a liner – cute, savvy, and tasteful.

For the cheeks, subtlety takes a back seat with the bold blush. Reminiscent of the ’90s across the face, sun-kissed look. According to beauty sites, the monochromatic look is gone and the healthy glow takes its place giving more emphasis on being in the “pink of health.”

And finally, to seal the deal with a kiss, dark lip liners are back! So think ombre lips, extended pouts, and even “grunge” burgundy lips of the 90s can be a good reveal when you take off those masks – so make sure it’s long-lasting or super stay. However, in allowable situations, which right now may be a number of occasions, a splash of fabulous gloss provides the more in “high shine” lips. On more special events, “celebratory lipsticks” with specks of glitter and shine may be in order. So, glam up!

Get ready to get out of your comfort zone because 2022 will definitely shake this year to its fabulous core – even if it is making a moody statement. One thing definitely is a 100% in – multifunctional make-up. These are products that do not only colour your life with a lot of “luminosity” but also take care of your skin from the harsh elements of the environment and keep it hydrated because healthy will forever be in.

Source: The Australian Filipina

What is Streetwear? The 101 on Fashion’s Biggest Buzzword

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Before we start, let’s make one thing clear – streetwear is not urban wear. If you’re visualising baggy jeans and white basketball sneakers – you’re thinking of ‘urban wear’.

Not many people agree on what ‘streetwear actually is, but most people agree that streetwear was born in Las Angeles in the late 1970s to early 1980s with heavy influence from the surf and skate cultures. As with all ‘street trends’, the style and definition of streetwear have continually evolved and today we see a style that is influenced by things such as hip hop, the ’80s and ’90s, and even couture fashion. The fashion-conscious generation today is managing to effortlessly blend all three influences together, combining smart cuts and tailoring with classic streetwear pieces.

Due to the combination of designs and styles that would have previously been considered contradictory, streetwear brands have begun to include items that are a lot more refined, but still, keep the authentic relaxed look of original streetwear. This shift in perception and acceptance has meant that high-end companies such as Burberry now include streetwear products in their runway lineup.

The people behind Unparalleled Apparel give their interpretation of the changes we see in the streetwear trend: “It’s like, the owners of the brands start the companies as teens and twenty-somethings and the designs reflect that. But as the owners and consumers grow up more, so do the brands. We see more fitted cuts becoming prominent, fewer materials, button-up shirts appear more in lookbooks. It’s because you can’t just be baggy jeans forever. Someday you have to grow up, at least just a little.”

In saying all of that, possibly the most attractive element of the trend of streetwear is that it is different for every person and encompasses so many ideas and interpretations. “There is so much opinion visually apparent on the street; its restless nature means that it is constantly evolving but in a totally disordered manner that can only be controlled by one’s personal style.”

One thing is for sure, in a world that seems to grow smaller every day; streetwear will be increasingly influenced and interpreted by people, trends, and cultures from all over the world. This is the beauty and the heart of streetwear.

Editorial credit: Mauro Del Signore / Shutterstock.com

Top 10 Fashion Myths You Have to Stop Believing In 2022

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Is your wardrobe ready for 2022? In case you haven’t heard yet, flattering our body through the trendiest and stylish clothes is a full time job. It requires a sophisticated sense and a smart discernment to know what fits our style otherwise, you’d be a full-fledged fashion disaster trapped in an awkward and highly-outdated collection!

Inexplicably, fashion has been a reflection of women empowerment and equality. We have Tory Burch, Donatella Versace and Coco Chanel whose names are all hailed in the glittery world of fashion. The truth is, as much as it holds a glamorous and powerful impression, dressing up in trends can sometimes be daunting especially if you are haunted by the enormity of misconceptions that might salvage your way towards dreamy couture and elegance. As the year kicks in, let’s take a fashionable glimpse at the most popular fashion statements that we might be holding on to for years.

1. Black makes you look skinny

Is your diet giving you false hope? Well, your pretty black dress won’t. A black outfit only works by using illusion. Women appear slimmer because of the colour black’s ability to blend into the background – smoothing away flabs and folds.

2. Maxi dresses won’t suit petites

This one absolutely holds no truth. Maxi dresses in summer are great and anyone regardless of height and weight can definitely pull this off so long as you know your body frame and shape. You should know your ideal length and wear it!

3. Denim on denim

Well, time changes. What might look unfashionable years ago may appear trendy in the age where anything can be styled and enhanced. Denim on denim may be a brave fashion statement but really it’s just a matter of elegantly mixing colours and design.

4. Sequins all day and night

Due to sequins’ highly-stylish nature, many deemed that it can only be worn at night but as fashion evolves, sequins are, in fact, a great piece to wear anytime of the day since they give a huge eye-catching factor.

5. Tall women should avoid high heels

Fashion icons know that high heels can make legs look great. Women gifted with height should not shy away from wearing heels as these complete a classy glam-up look.

6. Too many bold colours are too much

Like the comeback of vintage styles, mixing bold colours more than once is considered fashionable. Figure your body like a canvass waiting to be painted on. Combining different hues, either bold or bright can launch a posh take on your wardrobe.

7. Open-toed shoes and stockings do not go well together

Some might still argue about this but wearing stockings with open-toed shoes or sandals may appear really inelegant.

8. Horizontal stripes can make you appear bigger

Stripes are actually one of the famous prints that can turn your fashion look in an impressive direction. Choose stripes that are fitted well to your body and the ones that highlight your assets.

9. Your shoes, purse, and belt should match each other

Honestly, who bothers adhering to this fashion rule anymore? The tip is to find these accessories in the same colour family and make them complement your outfit.

10. Wear the real you

This, in fact, is the biggest truth in fashion. While following trends and styles may be fun and exciting, your taste should not be dictated by others’ views of it. Dress according to your personality and be proud of it.

Inside The Lives Of Social Media Influencers

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Life as an Influencer is becoming an increasingly stacked game. In a world of paid likes/followers, fickle algorithms, and those ‘lurky bots’, it’s become even harder to market yourself in 2019. With more Instagram Models on the scene than ever before; this creates a higher level of competition overall.

Gaining traction on social media often means hitting that elusive fan quota. However, it’s often a vague figure that allows you to qualify. This begs the question: how many people have to follow you or like your page in order to make you a legitimate Influencer? What will warrant enough credibility amidst a miasma of hashtagging and 24/7 responsiveness? You should start with applying a thick-skinned approach to negative comments (ironically, with much skin on show) and all ‘round people-pleasing.

Let’s get the elephant in the room out of the way. What does an Influence Marketer and/or Instagram Model actually do? Well, they create ‘sponsored content’. That means someone sends them something and they promote it to their audience, eg. “OMG this skin cream is the bomb, I now have no pimples”, or “this teeth whitening product is so great I can now allow myself to smile” – all the whilst being paid to give, let’s face it, an entirely biased review.

Influence Marketing is most usually carried out on the platform of choice: Instagram. According to Forbes Magazine, an Insta account with over one million followers can attract upwards of $50k for a single sponsored post: that’s certainly big bickies! What you may not know is that the social media landscape is continuing to change, and it’s not always in the interest of an Influence Marketer.

For example, have you heard of the term ‘Micro Influencer’? These are commonly described as ‘ordinary people’ (whatever that means) with a decent following of around 3000 followers. Usually, they aren’t ‘big-fish’ enough to score entirely free products, and they don’t always garner a genuine ‘hard-dried-ink’ modeling contract with, you know, an actual brand.

While the demand for Micro-Influencers grows (and will continue to do so during 2019); so does earning potential decline. This demographic is more often than not, underpriced. With so many people putting their hands up to assist e-commerce operators, for example, accepting the offer to post about a beach towel whilst wearing a bikini, this means that the value of a Micro Influencers’ engagement is vastly cheapened. It’s just supply and demand – economics 101.

The fact is, being a Micro-Influencer is generally not something to be taken too seriously. That’s because you can only ever earn a mere fraction of what your more socially mobile counterparts (you know those Insta peeps with the covetable green badge) can attract per post. What does this ‘Verified Badge’ on Instagram actually mean? Well, according to the platform itself, “a verified badge is a check that appears next to an Instagram account’s name in search and on the profile. It means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents.”

How do you get your very own Insta Badge? You can apply to get one by going into your platform’s settings tab, providing your ID, and waiting for that all-important response. However, there are no guarantees! But, that’s always the way, isn’t it? After all, there are no 100 percent shatter-proof formulas for achieving success in online marketing. Keep in mind that those ‘masterclasses’ will surely tell you differently, though.

Being an Instagram Model and marketing yourself is but a means to an end. It is not necessarily something to hinge your ‘bread-and-butter’ upon. If you are reaping the rewards as an Influence Marketer then more power to you. If you are still struggling and wondering why it’s not actually working for you, then remember things are never what they seem – especially when it comes to the world of social media/influencer marketing!

Photo by julie aagaard from Pexels