Sustainable label Gyre dives into a creative ocean of ethereal simplicity with its 2022 collection, Oceania, which was launched Friday, 13 May, at the Afterpay Australian Fashion Week. The Oceania showcase was Gyre’s debut showing at AAFW.
Launched in 2020, the Gyre brand is built on the philosophy of sustainability and a strong commitment to protecting the planet through local Australian manufacturing and the use of natural, recycled, and organic fabric in every piece. Each Gyre garment is carefully designed to ensure longevity, championing circular fashion.
“We are increasingly aware of the impact that traditional fashion industry practices have on the environment, but we believe that fashion and a healthy planet can co-exist,” says Gyre founder and Creative Director Elena Ballantyne.
“It is our responsibility, as an emerging brand, to be part of a more sustainable present and future in turn by being a lighthouse in the ocean of fast fashion.”
Oceania represents the essence of the Gyre brand. The collection captures a passion for classic and refined monochrome silhouettes and celebrates Australia’s natural beauty and creative talent by featuring hand-painted aquatic elements from NSW artist Prudence Demarchi.
The collection starts with luxurious resort wear, featuring classic flowing lines and lightweight linens. Expressed in the choice of stark black and white, these pieces represent boldness and empowerment. This is interspersed with pieces made from beautiful organic peace silk featuring gorgeous ocean-themed and floral prints.
Oceania’s swimwear complements the resort wear and includes a variety of classic and timeless one-piece styles and bikini pieces made from Italian ‘Econyl’- regenerated ocean waste.
Gyre showcased 29 looks throughout the show and was proud to welcome transgender model, speaker, author, and activist, Chaye Hartwell. This was also Chaye’s debut show and made a positive statement on diversity and inclusion on the runway.
Styled with beautiful hats by Lorna Murray, an ethical and sustainable Australian brand, where effortless glamour meets coastal bohemian, and thoughtfully composed elegant jewellery by local Newcastle-NSW Kate & Kole.
Photos Courtesy of Dave Choo