3 Grooming Habits Of Impeccably Groomed Models

Being a model is, undeniably, about presenting the best version of yourself in order to shine the most brilliant light onto the designer, brand or commercial enterprise that you are representing. Modeling agencies are very particular about aesthetics and usually will want to hear about any variations in your vital statistics so that there are no discrepancies and the particular needs of their clients are always met.

Therefore, keeping yourself looking good and maintaining health and fitness are always going to be on your mind. So, you can understand why being a model is often very stressful! Keeping well-groomed goes a long way in achieving excellent personal presentation. Here are some handy pointers to help keep you looking picture perfect and shoot ready at all times:

Great Skin

Taking care of your skin is of utmost importance to ensure your face provides the optimal canvas for a makeup artist. Always ensure that you remove all traces of cosmetics every night before you go to sleep (no matter how tired you may be from a day of shooting).

Sleeping in makeup clogs pores and you need to leave your skin fresh and clean while it restores itself during the night. Follow a daily and nightly routine of cleansing, toning, and moisturizing. Protect your skin during the day with an SPF to reduce sun damage and associated aging. A weekly scrub will help to remove dead skin cells and a good quality night cream (and consuming enough water) will help to keep your visage looking as plump and smooth as possible.

Beautiful Hair

Making sure that you get regular trims and treatments is important when you are a model. Hair can be put through the wringer via the work-related styling that it has to endure. All that heat damage and potential colouring (if you are a hair model you will relate to this) can have your hair looking more like straw than silky strands. Taking time out to treat your hair can be invaluable in order to restore its quality and shine.

You may opt for an in-salon treatment (the accompanying head massages are the best) or there are some simple at-home ways to give your hair a little pamper sesh. A simple mix of avocado, egg white, and coconut oil contains enough natural emollients to provide a nourishing masque. Simply pop on while you relax in the bath or perhaps while you are undertaking other beauty routines simultaneously. A savvy model always knows how to multitask!

Impeccable Nails

It’s quite necessary to keep your nails looking perfect if you are a model. Portraits involving hands require nails that are uniform and aesthetically pleasing. No one wants to see some ugly claws next to a beautiful face in a photograph. Acrylic nails may be the easiest way to achieve this, however, they can result in unhealthy natural nails. Shellac on natural nails can be a slightly less damaging alternative. If you are going to go natural then regular manicures are a must. Invest in a nourishing treatment for nails and perhaps a strengthener to keep them going day in and day out without chips and breakages.

Facebook Influencers: Should You Use Them For Your Brand Or Not??

Last year Facebook introduced some new features to promote social media influencers. Their new features make it so that influencers tag the brands they are promoting directly in their posts, meaning that campaigns come completely from the influencer which means that their followers trust the post more. Obviously, this is Facebook’s way of making more money via its influencers however, this does not mean that your brand can’t make money too. Here are a few ways that Facebook’s new features could benefit you as a brand.

More Targeted Audiences

One thing that Facebook’s new algorithm does for brands is that it allows them to have more control over who can promote their name. Now, instead of simply sharing an influencer’s post about their brand, they can choose to boost it, exposing their name to far more potential customers than before. They can also choose carefully who is allowed to tag them and use their name, protecting their brand from misrepresentation.

Better use of Trusted Influencers

Facebook’s new algorithm also allows for the better use of smaller influencers. You may think that when you hear the word influencer, people think of celebrities like Demi Lovato or the Kardashians, however, micro-influencers are proving that they can do just as much, if not more for brands these days. Having a smaller influencer may seem counter-productive as they will have a much smaller follower base, however, they tend to be more closely related to their audiences and people feel they can be better trusted to be honest. Also, paying for a few smaller influencers makes it seem like a lot more people are talking about your brand, rather than one big influencer, further increasing the hype.

Facebook is Less Likely to Kill Ads

You may have heard recently that there has been some talk about Facebook killing ad campaigns for people who do not pay enough to keep them going. However, this seems highly unlikely because Facebook relies on its users to keep the newsfeed moving and alienating its users and influencers will ultimately hurt the platform. They know that influencers generally don’t focus solely on one platform and that if Facebook becomes difficult to work with, they will simply move to Instagram or another site to make their promotions.

So, for the next few years, influencers will become more important to brands and companies as the general public pulls back from wanting to see advertisement campaigns. Sites like Facebook and Instagram are the way to go if you are looking for influencers to promote your brands. There will obviously be pros and cons to any features that these sites bring out, but they are definitely the way to go in the future for brands and promoters. Finding the best way to marry an influencer’s audience and style with your own ad campaigns, and the sites amplifying capabilities is the new way to get to the customers you need.

The Model Diet: What Models Eat To Stay In ‘Camera Ready’ Shape

Dieting like a model and dieting as a model are statements that are often found to run together but couldn’t be further apart. The perception that dieting like a model is one step off from anorexia is a perception that has been created through the last few decades but is, in reality, tapering off. As we all become more aware of healthy eating habits and wellness habits that lead to model bodies, there is a lot less passing up of great food and a lot more focus on eating healthy and we’ve all seen some of the fantastic things we can do with healthy food!.

Everything in Moderation

The phrase that literally everyone preaches, and almost literally, no one practices. You can eat what you want but within the scope of reason. If you crave burgers – sorry to say that you can’t have a burger every day, really there isn’t anyone that should unless you face death by burger deficiency then, have at it. Work to find a few “go-to” foods that are good for you and that you actually enjoy eating. By creating healthy favourites you can enjoy food without being mindful of exactly how often you’re having that meal.

Think Hearty and Energy

Often the first things to go in a diet are those foods that feel really heavy. Potatoes of any kind for example, however, sweet potatoes and yams are great cousins, that are delicious and super nutritious. They are also filling, and a good source of energy. Finding foods that work for you that leave you full but also not slowed down and sluggish is a great sign that you’ve found a “go-to” for you. What you want to cut out are the foods that don’t hit at least one of these marks.

Remove Sugar, Add Water

Everyone, everyone knows … at least deep down… that sugar is not good for you. Swapping out your sugary favourites for snacks or even full meals can be really difficult but simply cutting out this one factor will make a world of difference. If you’re questioning whether anything is too high in sugar then you need to review the label – Is it reasonable? Is it loaded with sugar substitutes? Because these are just as bad.

Now, you’re not actually swapping a sugary product for only water. Instead, you should be adding a lot more water into your daily habits. Also, a lot of the sugar we consume comes in beverage form so these two kinds of go hand in hand, but they aren’t purely dependent on one another. By removing soda, sugared-up coffee beverages and juice that has a lot of sugar as well, you’ll make room for most of your hydration needs to be satisfied with water.

Exercise

This goes for most people who need to maintain a model physique. Exercising will permit you to eat more of the things you love whether they are healthy or not as you are expelling more energy. It will also give you a healthy boost to your energy levels and keep you nicely toned!

Freelance Model Rates: How Much Should You Really Charge??

As a model working and attempting to remain competitive in an industry that is inundated by hopefuls (and by those who are even willing to work for free) you may find yourself facing an increasingly difficult situation regarding how much you can get paid. There seems to be no end to the current situation where models willingly put their hands up for work that is unpaid in return for mere “exposure”.

However, if you are an experienced model you should never sell yourself short, always keeping in mind that you are performing a valuable service and end product for a commercial enterprise. If you are a model working for a business making a profit you are legally entitled to a minimum rate of pay. Otherwise, the commercial enterprise that has employed your service may be in breach of legislation and liable to prosecution.

Fair Work Legislation governs the minimum casual rates for models. Modeling for still photography, TV or movie appearances attracts a full day pay rate of $450.18 and for up to an hour attracts a rate of $92.76. Modeling work at trade shows or parades attracts a full day pay rate of $204. 69 and a single evening show (1hr) attracts $77.18 Casual models are also entitled to double pay on public holidays.

If you do not have an ABN these pay rates apply as you are effectively working as a casual model. This means that if you are paid a rate that isn’t in accordance with the minimum rate that you can complain and that employers are liable to legislation.

If you are working under an ABN you need to keep in mind that you are operating as an Independent Contractor. You need to set yourself pay rates that are fair (it would be wise to follow the minimum rates outlined on the Fair Work website, plus you need to factor in an extra percentage for GST and taxes). Also, so that you are covered for and injuries resulting from your job you will need to ensure that you take out your own Public Liability Insurance.

Valuing your work as a model is incredibly important. This is not only because you might actually be able to pay your bills if you stand firm on your worth but also so that the industry can continue to exist. Free work/work for “exposure” erodes creative professions, undervaluing the work of talented models (and also entertainers and artists) by not allowing them to thrive, or even in most cases, to merely survive.

For more information and all details regarding minimum rates always refer to the Australian Government’s Fair Work website: http://www.fairwork.gov.au/pay/minimum-wages/pay-guides#sthash.6MrrCr1t.dpuf

Further advice, support and relevant information: http://www.aussieelite.com/news/model-payment-rates

3 Essential Steps To Building An Effective Model Portfolio

So, if you’re reading this you’re likely one of two things: an aspiring model or an accomplished professional in the field. In any case, what’s of prime importance to you is the standard of your portfolio (or keeping it maintained). It’s what gets you noticed and keeps job opportunities firmly coming your way. In short, it’s your calling card. So, what are some tips for a good model portfolio?

1. Quality over quantity

You may feel tempted to include images that you have gathered from almost every shoot you have ever been a part of, but you have only one chance to make a first impression. Therefore, don’t include photos that are of poor quality.

It’s better to have a handful of outstanding images than a whole lot of average photos in your portfolio. Think of it this way: you could have one Rolex or a whole bunch of generic, plastic watches. Which option would you choose?

If you are a new model it may be difficult to source quality images. Remember you get what you pay for. Look for a reputable photographer who produces visually stunning work and make an investment. Sometimes, it takes money to make money.

2. Keep it relevant

Not only should you only include images of high visual quality in your portfolio, but it is wise to keep them limited to a representation of work within your niche field. If you are a high fashion model, then littering your portfolio with bikini shots might not be the best idea.

You want to think about the sort of career that you wish to establish or maintain for yourself as a model and fit your portfolio around this. Be realistic, however, to the specific physical requirements that are inherent to particular fields of modeling (catwalk requires a minimum height of 5”7 for example).

A good thing to remember is that you should include at least one headshot without makeup in your portfolio to give those who cast you an idea about your real, unaltered appearance. As a model, you are in effect, a canvas – being transparent about your bare features is always a requirement. Also, shots that accurately depict your current appearance are necessary. If you change your hair colour, for example, you will need to reflect this in your portfolio.

3. Market yourself

A model portfolio is undoubtedly important, however, marketing and distributing it effectively is the other essential part of the equation. If you have a good agent having a good portfolio should mean that you are finding work – they should go hand in hand. If you are a freelance model, then it is absolutely imperative that you employ methods to market yourself.

You can join various casting sites and can also set up a social networking page that displays prominent links to your portfolio. Facebook and Instagram are great ways to get exposure for free, however, keep in mind that being Insta famous in not quite the same deal as the real thing. Align yourself with opportunities that stay true to the type of modeling that you are pursuing, and wish to pursue in the future.

You have to look at yourself as a product. Your particular look, style and talent are potentially desirable to specific brands that are aligned with the same aesthetic. Always keep this in mind when creating and maintaining your model portfolio. Remember that your portfolio is a representation of yourself as a product – it’s almost as though you are the merchandise. Employ a business-minded approach at all times to succeed to the best of your ability in the industry.

How To Become A Successful Model? 3 Important Steps

Credit: Kobby Dagan / Shutterstock.com

Most young girls dream of becoming a famous model.

As you grow older, however, you’ll begin to realize that becoming a model as easy and as charming as it sounds. The modeling industry is a tough market to break into but once you hit the big time the fame and the glory can be absolutely overwhelming. So, let’s take a quick look at some things that you might want to take into account if you want to become a top model one day.

Be Professional and Reliable

Modeling is a business. It’s as simple as that. If you have a booking for a photo shoot, make sure to show up on time. It’s better if you show up a few minutes earlier in order to attest your dedication and consideration. This is definitely going to make a great impression on your client. What is more, if you are a reliable partner, you are going to get splendid recommendations, and you never know which client is going to turn out to be your big break.

Educate Yourself about Clothing

Unless you specialize in nude modeling, you need to be well aware of clothing. And when we say clothing, we mean everything about it – cuts, fits, colours, styles, combinations, and whatnot – all of it. Make sure that you do your research, and you test it out. Find out what looks best on you and figure out which brands you want to emphasize on.

Take Care of Your Body

Even though this should go without saying, it’s hard to believe how many young and aspiring models are neglecting their bodies. You need to understand that modeling is not just about red carpets and glorious photo shoots. It’s also about a lot of hard work and complete dedication and commitment to the way you look. Everything from your diet to the workout schedule and training programs that you use is of critical essence. You need to make sure that your body is on its prime throughout the entire time if you want to make sure that you remain as competitive. Keep in mind that modeling industry is not a forgiving market – it’s a city of brutal competition, especially when it comes to modeling. So, if you want to make it through, you should give nothing short of your best.

4 Simple Tips For Surviving The Modeling Industry

Image via Shutterstock / tankist276

There are no better people to advise you on what to do than those who have walked the path before. Professionals who have modeled before having their fair share of making mistakes and learning from them. These people have taken the time to study the industry and develop strategies that work.

The following are tips from professionals who have made it before. Learning their secrets today will improve your chances of making it big in the modeling industry or increase the possibilities of gracing famous magazines as a top model.

There Are Do’s and Don’ts in the modeling industry –Master Them!

There are things in the beauty and modeling industry that you must learn if you want to succeed. You need to make friends with other models that are thriving especially if you are just starting out so you can learn from them. Avoid getting comfortable and playing it safe by staying in the same position during a photoshoot the whole time since the client won’t be happy with that and avoid showing up for photoshoot looking like you haven’t had a shower in weeks! You need to have neat hair and skin because if you look healthy then you’ll look and feel more self-confident.

Have Thick Skin

You need to build resilience if you want to build a career in the modeling industry. Just because you do not like how something is done like for instance, your hair or makeup, it does not mean that your performance should be affected. Keep smiling and walk the runway like a boss as if everything is perfectly in place. You need to convince the client and your audience that you are at your very best for them to believe you.

Look Presentable- Not Overdone

Make sure that your makeup is not too heavy to emphasize your natural features. Always carry extra shoes to the catwalk and avoid bright nail polish. Make it nude or sheer. Dress appropriately for your casting calls or according to what was requested by the client.

The Modeling Industry Waits For No One

Never be late for an appointment. It is important that you keep time and ensure that you are giving the very best of who you are out there. You are likely to be spotted easily if you bring your ‘A’ game to the auditions. Getting a specific gig may not be as easy as most people imagine. Modeling takes work, and you have to be willing to go the extra mile.

Making a mark in the modeling industry is not an easy one, you need to learn how to always stay relevant and always be on your toes. This will help you get more opportunities, and your career may elevate to standards you couldn’t ever imagine.

Are You Getting Exposure As A Model Or Are You Getting Exploited??

Image via Shutterstock / Nicoleta Ionescu

When Kylie Minogue’s professional dancers were requested to work for no pay during filming of one of her recent video clips, public outcry and widespread news coverage ensued. However, situations similar to this have, and continue to be, an issue in the creative industries – often passing by unhindered and unreported. Indeed, working for little or no pay under the guise of “exposure” is becoming endemic. Companies that turn profit (and in some cases a whole lot of it) are able to hire talent for free simply because if one person turns down the work there are a whole host of others just waiting for that “special opportunity”.

In the case of the Kylie Minogue story the dancers were outsourced, so her spokespeople was able to deflect blame. Had the dancers not reported the situation to the Media and Arts Entertainment Alliance (MEAA) then the issue could have easily slipped the radar. In this case, payment was largely reimbursed and this was no doubt due to the bad press. After all, Kylie is worth millions and she can’t even pay professional dancers who have spent their life pursuing rigorous and very costly training? It makes a good news story, and, a massive PR disaster for the singing budgie.

But, what about those other cases that don’t make a good news story? And, how about those castings and advertisements that are unspecific or even deceptive. It seems everyone is asking for Time for Print (TFP) work these days. TFP refers to work undertaken whereby creative parties equally devote their time to a project (traditionally print, but could be CD or anything else really) in an exchange of labour whereby the project can be produced. Or, put another way: collaboration.

It goes across all the creative mediums, whether you belong as a model; actor; photographer; writer; makeup artist; hairstylist; video producer (and possibly other job descriptions). If you are one of these things, regardless of your skill level, I am willing to bet my pathetically unreliable writer’s income that you have at some time or another been requested to work TFP, have possibly been misled by a job opportunity that does not in reality exist, or have been disappointed by the sad lack of actual paid work available in the world around you.

The problem is that the TFP method has been skewed in favour of companies and individuals using talent and getting around having to pay for it. Plain and simple, what you have here is exploitation. TFP work is to be undertaken explicitly for non-commercial purposes and model release forms should always be signed before a shoot that states exactly this. This means no party to the project should profit from the finished product – nothing should be “sold” as the project belongs to all who devoted their time in an exchange of expertise. TFP works brilliantly when the models, photographers and creative talent’s visions and skill levels perfectly align.

TFP functions as a great method of refreshing a portfolio at minimal to no cost. It is also clearly a great option when a creative talent is attempting to build up a portfolio. And, under those conditions only does it function beneficially. You see, people can’t afford to donate limitless time, equipment and petrol expenditure (along with countless other hidden costs) without getting anything back. Although it may come as a shock to some of those of privilege in the industry, an expectation that someone provides never-ending TFP work is simply absurd.

Yes, there is mutual experience building, but there absolutely comes a point where one gains enough experience to deserve to be paid. You wouldn’t expect a plumber to fix your pipes for free, so why should professional creatives be subject to the absolute rip otherwise known as “exposure”? And, the fact that someone with “stars in their eyes” (probably young, supported by their parents or less experienced) will eagerly take your place means that it’s getting harder and harder for anyone to stand their ground against the rising TFP tide.

Even if you avoid TFP for the main part, there are some other cons to watch out for. I’d suggest looking out for those sneaky “deferred payments”. You can wonder if you will ever get paid, and I’d say you’re wondering that for good reason. And, even if you do get paid, the question remains… how to survive in the meantime? Also, look out for the term “start-up”. Ask for the company’s ABN to first find out if they are indeed legitimate; check their website; Google their name plus the word “scam”; contact ASIC; try to locate or ask for their fiscal report. Keep in mind that having an agent doesn’t necessarily keep you safe from scams and the like. In fact, agencies often provide primo examples of scamming operations. Always do your research!

Just to divert a little from the main point of this article (but it would be irresponsible not to include this issue) – it’s possibly even more dangerous when dealing with illegitimate individuals than it is with shady or exploitative companies, especially on a personal level. The term “Guy with Camera” or GWC refers to a creep/criminal who is out to exploit people (yes, mainly young women). We don’t really need to go into what this kind of person would do with the images…one can surely imagine. Always trust your gut and employ common-sense safety measures – just as you would do when meeting any stranger or anyone that you barely know in any situation where you could potentially feel exposed.

What to do if a company that makes a profit didn’t pay you or deceived you out of pay? You can join the union (The MEAA as mentioned previously) and make a report – just like Kylie Minogue’s back up dancers did. You can contact The Australian Competition and Consumer Commission (ACCC). You lodge a scam report form online. You can find information on the SCAM watch website on how to contact your local Consumer Affairs or Fair Trading authority. You can also report a dodgy company or individual to the site on which it was advertised – “Star Now” for example (who has recently somewhat improved their awareness and action on this front).

Remember to watch out for that little term “exposure”. Ensure that in your case (should you pursue the opportunity it relates to) that it doesn’t, in fact, mean “exploitation”. The entertainment and arts industries face enough hefty battles (funding cuts etc.) without having to wage a civil war on top of it. Employ some integrity and common sense and as a creative person protect your craft and show it the recognition and respect that it deserves. Use TFP properly or not at all. Otherwise, you risk exploiting your passion, ambition, and talent and eroding the very industry that you endeavour to thrive within.

5 Essential Ways Of Making It BIG In The Modeling Industry

Image via Shutterstock / Julenochek

Pursuing the modeling dream is never an easy undertaking. The road towards the top will be filled with challenges, with many people giving up before they reach the reality of what they have always dreamed of. Whether you would like to pursue a career in modeling, you will be facing stiff competition. In some instances, you will end up being frustrated and with low confidence. With this in mind, keep on reading and learn from some of the tips that we will be sharing which will help you in reaching your dream of becoming a model one day.

Start with Training

Before you even start with auditions and going to go-sees, the first thing that you have to do is to have an extensive training in modeling. There are some schools offering formal training to those who would like to harness their skills. Even at home, you can practice with the help on online modules and tutorials. This will help you to be familiar with the different techniques.

Prepare your Portfolio

This is specifically the case for those who have big dreams to have a career in modeling. This will serve as your resume. Your folio will show how you look in front of the camera and will make it easier for agents to assess whether they should accept you or not. It should be made in such a way that it will be able to highlight what you can do and offer. This will be a tool for marketing yourself, so make sure that it will be convincing enough.

Find an Agent

You should also exert effort in finding a talent agency. The agent will make it easier for you to land gigs in the future. Their extensive network will also increase the likelihood of creating a name for yourself. You just have to make sure that you are working with a legitimate agent.

Go on Auditions

This is another important thing if you want to have a successful modeling career. Be proactive in looking for potential auditions. Before auditioning, make sure that you are fully-prepared. Get enough rest, and as it has been earlier pointed out, practice so that you can deliver an impressive performance.

Never Lose Hope

This is perhaps the best to keep in mind as you pursue your modeling dream. Rejection is part of the game, which will make you frustrated. This, however, should not be areas on to give up. If you fail once, ask yourself on what happened and use this as an inspiration to be better. Learn from your past mistakes. Use it as a motivation to be better.

How To Master The ULTIMATE Catwalk Technique

Credit: Jade ThaiCatwalk / Shutterstock.com

So, you knew that the Hadid sisters (Gigi Hadid and Bella Hadid to be precise) are the “it girls” of the moment and super hot property in general… But, did you know that they were both paid $19K per minute (yes that’s no typo) to walk to catwalk during this year’s Mercedes Fashion Week. That’s some eye-wateringly fast cash – all just for treading the boards in some killer frocks – they were paid 400K in total plus expenses for one show!

Catwalk modelling may seem like the easiest way to earn a pretty penny. However, becoming a runway super slayer is no mean feat. Here we let you know what it takes to master the ultimate catwalk technique:

Posture

Refined posture and poise are the cornerstones of professional runway modeling. The best way to achieve this is to literally “think tall.” You can do this by imagining that there might be an invisible string that suspends from your head upwards – lifting you and giving you perfect posture. Keep your shoulders back.

While walking, stand up straight whilst leaning slightly backward so that your legs go first, keep your toes pointed forwards and then extend one foot in front of the other. It’s almost like you are walking a tightrope.

Eyes

Never look consistently down at your audience. Keep your gaze forward – this creates a more confident look. Also, sustain a gaze that allows you to look over any glaring lights and flashes for your ease and comfort. Look at the cameras as required.

Posing

The standard catwalk route involves posing at the end of the runway for a few seconds to show off your attire and to stand still for the cameras. Fashion modeling generally calls for a commanding presence. However, keep in mind that there will be variations of style required in terms of posing and attitude depending on the context of the particular fashion show.

Exude confidence and play up the role that the brand you are representing requires. Match the rhythm of the music you are walking to – it might be a bit bouncier or it may be a bit sexy, a bit edgy or possibly even somber or sedate.

Arms

Keep your arms relaxed and let them sway naturally. What you do with your hands will depend on the clothing that you are wearing. If you have pockets you will probably make use of these.

Keeping it all together

The most important piece of advice that one might possibly impart concerning runway modeling is to always keep your sense of fun and composure. Don’t let anything keep you down and let your sparkle shine through.

God forbid if you are to trip or fall (or lose a shoe) remember that it does happen to the best of them. Dust yourself off and continue with grace, dignity and a sunny attitude. Better yet, turn a disaster into a theatrical triumph and it will be like nothing even went wrong in the first place!