Influencer Marketing 101: What You Need to Know

Influencer Marketing is most usually carried out on the platform of choice: Instagram. According to Forbes Magazine, an Insta account with over one million followers can attract upwards of $50k for a single sponsored post.”

Life as an Influencer is becoming an increasingly stacked game. In a world of paid likes/followers, fickle algorithms, and those ‘lurky bots’, it’s become even harder to market yourself in 2019. With more Instagram Models on the scene than ever before; this creates a higher level of competition overall.

Gaining traction on social media often means hitting that elusive fan quota. However, it’s often a vague figure that allows you to qualify. This begs the question: how many people have to follow you or like your page in order to make you a legitimate Influencer? What will warrant enough credibility amidst a miasma of hashtagging and 24/7 responsiveness? You should start by applying a thick-skinned approach to negative comments (ironically, with much skin on show) and all ‘round people-pleasing.

Let’s get the elephant in the room out of the way. What does an Influence Marketer and/or Instagram Model actually do? Well, they create ‘sponsored content’. That means someone sends them something and they promote it to their audience, eg. “OMG this skin cream is the bomb, I now have no pimples”, or “this teeth whitening product is so great I can now allow myself to smile” – all the whilst being paid to give, let’s face it, an entirely biased review.

Influence Marketing is most usually carried out on the platform of choice: Instagram. According to Forbes Magazine, an Insta account with over one million followers can attract upwards of $50k for a single sponsored post: that’s certainly big bickies! What you may not know is that the social media landscape is continuing to change, and it’s not always in the interest of an Influence Marketer.

For example, have you heard of the term ‘Micro Influencer’? These are commonly described as ‘ordinary people’ (whatever that means) with a decent following of around 3000 followers. Usually, they aren’t ‘big-fish’ enough to score entirely free products, and they don’t always garner a genuine ‘hard-dried-ink’ modeling contract with, you know, an actual brand.

While the demand for Micro-Influencers grows (and will continue to do so during 2021); so does earning potential decline. This demographic is more often than not, underpriced. With so many people putting their hands up to assist e-commerce operators, for example, accepting the offer to post about a beach towel whilst wearing a bikini, this means that the value of a Micro-Influencers’ engagement is vastly cheapened. It’s just supply and demand – economics 101.

The fact is, being a Micro-Influencer is generally not something to be taken too seriously. That’s because you can only ever earn a mere fraction of what your more socially mobile counterparts (you know those Insta peeps with the covetable green badge) can attract per post. What does this ‘Verified Badge’ on Instagram actually mean? Well, according to the platform itself, “a verified badge is a check that appears next to an Instagram account’s name in search and on the profile. It means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity, or global brand it represents.”

How do you get your very own Insta Badge? You can apply to get one by going into your platform’s settings tab, providing your ID, and waiting for that all-important response. However, there are no guarantees! But, that’s always the way, isn’t it? After all, there are no 100 percent shatter-proof formulas for achieving success in online marketing. Keep in mind that those ‘masterclasses’ will surely tell you differently, though.

Being an Instagram Model and marketing yourself is but a means to an end. It is not necessarily something to hinge your ‘bread-and-butter’ upon. If you are reaping the rewards as an Influence Marketer than more power to you. If you are still struggling and wondering why it’s not actually working for you, then remember things are never what they seem – especially when it comes to the world of social media/influencer marketing!

5 Tips For Success In The Modelling Industry

Pursuing the modeling dream is never an easy undertaking. The road towards the top will be filled with challenges, with many people giving up before they reach the reality of what they have always dreamed of. Whether you would like to pursue a career in modeling, you will be facing stiff competition. In some instances, you will end up being frustrated and with low confidence. With this in mind, keep on reading and learn from some of the tips that we will be sharing which will help you in reaching your dream of becoming a model one day.

Start with Training

Before you even start with auditions and going to go-sees, the first thing that you have to do is to have extensive training in modeling. There are some schools offering formal training to those who would like to harness their skills. Even at home, you can practice with the help on online modules and tutorials. This will help you to be familiar with the different techniques.

Prepare your Portfolio

This is specifically the case for those who have big dreams to have a career in modeling. This will serve as your resume. Your folio will show how you look in front of the camera and will make it easier for agents to assess whether they should accept you or not. It should be made in such a way that it will be able to highlight what you can do and offer. This will be a tool for marketing yourself, so make sure that it will be convincing enough.

Find an Agent

You should also exert effort in finding a talent agency. The agent will make it easier for you to land gigs in the future. Their extensive network will also increase the likelihood of creating a name for yourself. You just have to make sure that you are working with a legitimate agent.

Go on Auditions

This is another important thing if you want to have a successful modeling career. Be proactive in looking for potential auditions. Before auditioning, make sure that you are fully-prepared. Get enough rest, and as it has been earlier pointed out, practice so that you can deliver an impressive performance.

Never Lose Hope

This is perhaps the best to keep in mind as you pursue your modeling dream. Rejection is part of the game, which will make you frustrated. This, however, should not be areas on to give up. If you fail once, ask yourself on what happened and use this as an inspiration to be better. Learn from your past mistakes. Use it as a motivation to be better.

4 Fabulous Style Tips Every Model Should Know

Knowing how to look stylish and chic every time you step out of the house is a skill every model should have. Now if you experience difficulties with this, we’ve got you covered with four essential fashion tips. These tips are fashion foundations you can build upon to become the next trendsetter!

If you have a special event coming up or you simply would love to look good daily, follow the tips below to create a fabulous and stylish wardrobe.

1. Pair prints and patterns with plain apparels

The first thing you should know when picking out outfits is that prints and patterns should not be paired together. Instead, pair patterned apparel with plain colours. For example, you can wear a striped blouse with black pants/skirts and a polka-dotted skirt with a yellow blouse.

A combination of prints and patterns is riotous and the biggest fashion mistake anyone can make so make sure you avoid them!

2. Don’t be scared of bright colours

While dark colours like black, grey, dark blue, and dark green are safe colours in fashion, wearing them repeatedly can get boring and force you to blend into the crowd. So minimize your use of these colours and go for more colourful apparel like yellow, pink, white, red, and light blue. Bright colours are exciting and make you more approachable. If you don’t want to attract too much attention to yourself, you can combine light and dark-coloured apparel.

3. Make sure an outfit fits perfectly

When shopping for new clothes, make sure you choose outfits that fit perfectly. Don’t buy clothes that are too tight or too big. Both errors can ruin the look you’re trying to create with your outfit. Clothes that fit perfectly make you look smart and stylish so before purchasing an outfit, make sure it’s the perfect fit.

4. Accessorise

The impact of accessories on an outfit cannot be over-emphasized. Accessories enhance your look stylishly and make you stand out. So fill your wardrobe with as many bags, earrings, bracelets, belts, scarves, and necklaces as you can afford. Don’t forget to accessorize moderately for a better impact.

While fashion trends change almost as frequently as we blink, these basic tips will keep you on top of the trends at all times. So experiment with bright colours, don’t pair prints with patterns, make sure your clothes fit perfectly, and accessorize for a trendy and stylish look.

7 Important Steps to Becoming a Successful Model

If you have aspirations of becoming a top model then you need to read this article. Sure you might have the body and the height of a top model, but what about everything else? Here are 7 tips every upcoming model needs to know about:

1. Research the market

Although you’ll be showcasing the clothing as a model, you also want to have some knowledge of the industry. Find out who the big designers are, study their inspirations, keep up with trends. This is a great way to stay focused on all things modeling. Don’t limit yourself to just the runway. Learn what makes the market tick- it could be what makes you unique in the competitive industry.

2. Prepare yourself

Dress up, play with makeup and practice your runway walk. You want to know how to present clothing because that’s the focus! Use a 3-way mirror and see how you look from all angles. Be sure that you know how to make the right impression and hold yourself in the best ways.

3. Focus on your portfolio

Your portfolio is your calling card. You showcase the various looks you have when you show it to a new designer. Be sure that you’re offering plenty of variation. Remember that your potential bosses will be from different segments of the fashion market—sportswear, formal wear, casual wear, etc. Make sure that you showcase what you can do in every element.

4. Be yourself

What makes you unique is going to be your main selling point- guaranteed. Don’t try to cover it up. Sure, there may be designers who pass because of it, but there will be designers who will seek you out because of it too.

5. The headshots

Even though you are going to be focusing on various looks, be sure that you include some headshots in your portfolio. Industry professionals say that a headshot, a profile and a smile-shot is enough. Make sure that every single one is a stand out!

6. Be confident

Speak up when you’re at your go-sees. Let your personality shine through so the designer knows who you are and how you feel most comfortable. They want to best showcase their clothing, so they want people who are comfortable in their own skin first. Let them see the real you by practicing. Use your family and friends as test go-sees to hone your speaking skill when on the spot.

7. Read everything

If you are presented with a modelling contract, read it! You’d be surprised at how many new models see the contract and the dollar signs and jump at it! Sure you’re excited but you need to know the exact specifications and requirements of what you’re signing. Have a legal professional review it with you to make sure you’re getting the right deal. Just because you’re new doesn’t mean you shouldn’t have a say in what you want.

If you’re an aspiring model, be sure to take these seven tips seriously. They can help to set you up as the next big thing in the industry!

Modeling 101: How To Look Your Best When Posing

Image via Shutterstock /  conrado

Posing can be a struggle both to the model and the photographer. This is because some of the less-experienced model tends to wait for the direction of the photographer before striking a pose. They normally freeze in front of the camera and are mostly clueless on what to do. This situation makes it difficult and troublesome for the photographer to produce good photos.

The preparation for any modeling job starts even before the photo shoot. You need to be aware on what kind of shoot it is. You can start looking at the related fashion magazine on the type of pose that they are doing. Not all of the tips here will work for everyone since the right kind of pose will vary in every genre.

1. Your Mirror is Your Friend

Stand in front of your mirror, take a pose and see how you highlight the shape of your body. The mirror is an ideal tool to show you the thing that the camera can produce. Consider the features and things that can be seen depending on the angle. For instance, in case you put your feet closer to the lens, then there is a possibility that your feet will look larger in the photo.

2. Create a Space on Your Limbs and Body

Squashing your limbs closer to your body will make you appear look fat. Separating your limbs from your body will also create a slimmer appearance. This is a tiny cheat in the modeling world that can make a huge difference.

3. Understand the Light

For instance, in case you raise your arm on the light, it will basically look brighter compared to your face. There is also a possibility that it will cast shadow on your face and body. A simple way to counteract this is by using your other arm. You may also adjust your arm backward to avoid the casting of the shadow. Having an understanding on how the lighting falls is a basic necessity in modeling. Ask the photographer about the key light and think about how you can work with it.

4. Elongate the Neck

In order to show class, poise, and height, elongating your neck would be a great solution. It is also one of the most difficult things to remember when modeling since this action feels a bit unnatural. Look in front of the mirror and stand in a normal position. Let you face come forward by rolling your shoulder backward. By now you have seen the huge difference in the neck’s width. You may even advance your pose by popping the jaw in front of the camera to create shadow that will highlight your jaw line.

Hopefully, the modeling tips that we provided above can provide some help for our aspiring models. These are just some of the tricks that most professional models wish they knew when they were just starting out.

3 Grooming Habits Of Impeccably Groomed Models

Being a model is, undeniably, about presenting the best version of yourself in order to shine the most brilliant light onto the designer, brand or commercial enterprise that you are representing. Modeling agencies are very particular about aesthetics and usually will want to hear about any variations in your vital statistics so that there are no discrepancies and the particular needs of their clients are always met.

Therefore, keeping yourself looking good and maintaining health and fitness are always going to be on your mind. So, you can understand why being a model is often very stressful! Keeping well-groomed goes a long way in achieving excellent personal presentation. Here are some handy pointers to help keep you looking picture perfect and shoot ready at all times:

Great Skin

Taking care of your skin is of utmost importance to ensure your face provides the optimal canvas for a makeup artist. Always ensure that you remove all traces of cosmetics every night before you go to sleep (no matter how tired you may be from a day of shooting).

Sleeping in makeup clogs pores and you need to leave your skin fresh and clean while it restores itself during the night. Follow a daily and nightly routine of cleansing, toning, and moisturizing. Protect your skin during the day with an SPF to reduce sun damage and associated aging. A weekly scrub will help to remove dead skin cells and a good quality night cream (and consuming enough water) will help to keep your visage looking as plump and smooth as possible.

Beautiful Hair

Making sure that you get regular trims and treatments is important when you are a model. Hair can be put through the wringer via the work-related styling that it has to endure. All that heat damage and potential colouring (if you are a hair model you will relate to this) can have your hair looking more like straw than silky strands. Taking time out to treat your hair can be invaluable in order to restore its quality and shine.

You may opt for an in-salon treatment (the accompanying head massages are the best) or there are some simple at-home ways to give your hair a little pamper sesh. A simple mix of avocado, egg white, and coconut oil contains enough natural emollients to provide a nourishing masque. Simply pop on while you relax in the bath or perhaps while you are undertaking other beauty routines simultaneously. A savvy model always knows how to multitask!

Impeccable Nails

It’s quite necessary to keep your nails looking perfect if you are a model. Portraits involving hands require nails that are uniform and aesthetically pleasing. No one wants to see some ugly claws next to a beautiful face in a photograph. Acrylic nails may be the easiest way to achieve this, however, they can result in unhealthy natural nails. Shellac on natural nails can be a slightly less damaging alternative. If you are going to go natural then regular manicures are a must. Invest in a nourishing treatment for nails and perhaps a strengthener to keep them going day in and day out without chips and breakages.

Facebook Influencers: Should You Use Them For Your Brand Or Not??

Last year Facebook introduced some new features to promote social media influencers. Their new features make it so that influencers tag the brands they are promoting directly in their posts, meaning that campaigns come completely from the influencer which means that their followers trust the post more. Obviously, this is Facebook’s way of making more money via its influencers however, this does not mean that your brand can’t make money too. Here are a few ways that Facebook’s new features could benefit you as a brand.

More Targeted Audiences

One thing that Facebook’s new algorithm does for brands is that it allows them to have more control over who can promote their name. Now, instead of simply sharing an influencer’s post about their brand, they can choose to boost it, exposing their name to far more potential customers than before. They can also choose carefully who is allowed to tag them and use their name, protecting their brand from misrepresentation.

Better use of Trusted Influencers

Facebook’s new algorithm also allows for the better use of smaller influencers. You may think that when you hear the word influencer, people think of celebrities like Demi Lovato or the Kardashians, however, micro-influencers are proving that they can do just as much, if not more for brands these days. Having a smaller influencer may seem counter-productive as they will have a much smaller follower base, however, they tend to be more closely related to their audiences and people feel they can be better trusted to be honest. Also, paying for a few smaller influencers makes it seem like a lot more people are talking about your brand, rather than one big influencer, further increasing the hype.

Facebook is Less Likely to Kill Ads

You may have heard recently that there has been some talk about Facebook killing ad campaigns for people who do not pay enough to keep them going. However, this seems highly unlikely because Facebook relies on its users to keep the newsfeed moving and alienating its users and influencers will ultimately hurt the platform. They know that influencers generally don’t focus solely on one platform and that if Facebook becomes difficult to work with, they will simply move to Instagram or another site to make their promotions.

So, for the next few years, influencers will become more important to brands and companies as the general public pulls back from wanting to see advertisement campaigns. Sites like Facebook and Instagram are the way to go if you are looking for influencers to promote your brands. There will obviously be pros and cons to any features that these sites bring out, but they are definitely the way to go in the future for brands and promoters. Finding the best way to marry an influencer’s audience and style with your own ad campaigns, and the sites amplifying capabilities is the new way to get to the customers you need.

The Model Diet: What Models Eat To Stay In ‘Camera Ready’ Shape

Dieting like a model and dieting as a model are statements that are often found to run together but couldn’t be further apart. The perception that dieting like a model is one step off from anorexia is a perception that has been created through the last few decades but is, in reality, tapering off. As we all become more aware of healthy eating habits and wellness habits that lead to model bodies, there is a lot less passing up of great food and a lot more focus on eating healthy and we’ve all seen some of the fantastic things we can do with healthy food!.

Everything in Moderation

The phrase that literally everyone preaches, and almost literally, no one practices. You can eat what you want but within the scope of reason. If you crave burgers – sorry to say that you can’t have a burger every day, really there isn’t anyone that should unless you face death by burger deficiency then, have at it. Work to find a few “go-to” foods that are good for you and that you actually enjoy eating. By creating healthy favourites you can enjoy food without being mindful of exactly how often you’re having that meal.

Think Hearty and Energy

Often the first things to go in a diet are those foods that feel really heavy. Potatoes of any kind for example, however, sweet potatoes and yams are great cousins, that are delicious and super nutritious. They are also filling, and a good source of energy. Finding foods that work for you that leave you full but also not slowed down and sluggish is a great sign that you’ve found a “go-to” for you. What you want to cut out are the foods that don’t hit at least one of these marks.

Remove Sugar, Add Water

Everyone, everyone knows … at least deep down… that sugar is not good for you. Swapping out your sugary favourites for snacks or even full meals can be really difficult but simply cutting out this one factor will make a world of difference. If you’re questioning whether anything is too high in sugar then you need to review the label – Is it reasonable? Is it loaded with sugar substitutes? Because these are just as bad.

Now, you’re not actually swapping a sugary product for only water. Instead, you should be adding a lot more water into your daily habits. Also, a lot of the sugar we consume comes in beverage form so these two kinds of go hand in hand, but they aren’t purely dependent on one another. By removing soda, sugared-up coffee beverages and juice that has a lot of sugar as well, you’ll make room for most of your hydration needs to be satisfied with water.

Exercise

This goes for most people who need to maintain a model physique. Exercising will permit you to eat more of the things you love whether they are healthy or not as you are expelling more energy. It will also give you a healthy boost to your energy levels and keep you nicely toned!

Freelance Model Rates: How Much Should You Really Charge??

As a model working and attempting to remain competitive in an industry that is inundated by hopefuls (and by those who are even willing to work for free) you may find yourself facing an increasingly difficult situation regarding how much you can get paid. There seems to be no end to the current situation where models willingly put their hands up for work that is unpaid in return for mere “exposure”.

However, if you are an experienced model you should never sell yourself short, always keeping in mind that you are performing a valuable service and end product for a commercial enterprise. If you are a model working for a business making a profit you are legally entitled to a minimum rate of pay. Otherwise, the commercial enterprise that has employed your service may be in breach of legislation and liable to prosecution.

Fair Work Legislation governs the minimum casual rates for models. Modeling for still photography, TV or movie appearances attracts a full day pay rate of $450.18 and for up to an hour attracts a rate of $92.76. Modeling work at trade shows or parades attracts a full day pay rate of $204. 69 and a single evening show (1hr) attracts $77.18 Casual models are also entitled to double pay on public holidays.

If you do not have an ABN these pay rates apply as you are effectively working as a casual model. This means that if you are paid a rate that isn’t in accordance with the minimum rate that you can complain and that employers are liable to legislation.

If you are working under an ABN you need to keep in mind that you are operating as an Independent Contractor. You need to set yourself pay rates that are fair (it would be wise to follow the minimum rates outlined on the Fair Work website, plus you need to factor in an extra percentage for GST and taxes). Also, so that you are covered for and injuries resulting from your job you will need to ensure that you take out your own Public Liability Insurance.

Valuing your work as a model is incredibly important. This is not only because you might actually be able to pay your bills if you stand firm on your worth but also so that the industry can continue to exist. Free work/work for “exposure” erodes creative professions, undervaluing the work of talented models (and also entertainers and artists) by not allowing them to thrive, or even in most cases, to merely survive.

For more information and all details regarding minimum rates always refer to the Australian Government’s Fair Work website: http://www.fairwork.gov.au/pay/minimum-wages/pay-guides#sthash.6MrrCr1t.dpuf

Further advice, support and relevant information: http://www.aussieelite.com/news/model-payment-rates

3 Essential Steps To Building An Effective Model Portfolio

So, if you’re reading this you’re likely one of two things: an aspiring model or an accomplished professional in the field. In any case, what’s of prime importance to you is the standard of your portfolio (or keeping it maintained). It’s what gets you noticed and keeps job opportunities firmly coming your way. In short, it’s your calling card. So, what are some tips for a good model portfolio?

1. Quality over quantity

You may feel tempted to include images that you have gathered from almost every shoot you have ever been a part of, but you have only one chance to make a first impression. Therefore, don’t include photos that are of poor quality.

It’s better to have a handful of outstanding images than a whole lot of average photos in your portfolio. Think of it this way: you could have one Rolex or a whole bunch of generic, plastic watches. Which option would you choose?

If you are a new model it may be difficult to source quality images. Remember you get what you pay for. Look for a reputable photographer who produces visually stunning work and make an investment. Sometimes, it takes money to make money.

2. Keep it relevant

Not only should you only include images of high visual quality in your portfolio, but it is wise to keep them limited to a representation of work within your niche field. If you are a high fashion model, then littering your portfolio with bikini shots might not be the best idea.

You want to think about the sort of career that you wish to establish or maintain for yourself as a model and fit your portfolio around this. Be realistic, however, to the specific physical requirements that are inherent to particular fields of modeling (catwalk requires a minimum height of 5”7 for example).

A good thing to remember is that you should include at least one headshot without makeup in your portfolio to give those who cast you an idea about your real, unaltered appearance. As a model, you are in effect, a canvas – being transparent about your bare features is always a requirement. Also, shots that accurately depict your current appearance are necessary. If you change your hair colour, for example, you will need to reflect this in your portfolio.

3. Market yourself

A model portfolio is undoubtedly important, however, marketing and distributing it effectively is the other essential part of the equation. If you have a good agent having a good portfolio should mean that you are finding work – they should go hand in hand. If you are a freelance model, then it is absolutely imperative that you employ methods to market yourself.

You can join various casting sites and can also set up a social networking page that displays prominent links to your portfolio. Facebook and Instagram are great ways to get exposure for free, however, keep in mind that being Insta famous in not quite the same deal as the real thing. Align yourself with opportunities that stay true to the type of modeling that you are pursuing, and wish to pursue in the future.

You have to look at yourself as a product. Your particular look, style and talent are potentially desirable to specific brands that are aligned with the same aesthetic. Always keep this in mind when creating and maintaining your model portfolio. Remember that your portfolio is a representation of yourself as a product – it’s almost as though you are the merchandise. Employ a business-minded approach at all times to succeed to the best of your ability in the industry.