With a follower count exceeding 3 million and over 200 million likes on TikTok, Natalie Violette, known to her fans as @NatViolette, is much more than a typical beauty content creator—she is a visionary. In a digital realm flooded with makeup tutorials and fashion hauls, Natalie has carved out a unique niche through her innovative “challenge” videos, where she uses unconventional tools and materials to create stunning makeup looks. Natalie’s content exemplifies her boundless creativity and exceptional skill, from applying foundation with a toothbrush to crafting an entire face using only lipstick.
Pioneering Unconventional Beauty
Natalie’s distinct approach lies in her ability to transform everyday items into beauty essentials. Whether using UNO cards as makeup applicators or creating an entire look out of candy, her inventive challenges have captivated audiences worldwide. Her adventurous spirit and deep understanding of skincare and makeup enable her to turn unlikely materials—like rhinestones, ice, Play-Doh, or chalk—into effective beauty tools. Each challenge showcases her artistic precision and the expertise of a licensed esthetician, resulting in bold and inspiring looks.
From Modelling to Beauty Influencing
Natalie’s passion for beauty and fashion began at a young age. She started her career as a model at just 14, quickly learning tips and techniques from professional makeup artists on set. Her interest in fashion grew throughout high school as she shared her outfits on Instagram, soon catching the attention of emerging brands. Her first major breakthrough occurred when Forever 21 reposted her content, propelling her into the spotlight and giving her the confidence to explore the realms of beauty and fashion on TikTok.
Natalie’s rise to fame has not gone unnoticed. She has collaborated with major names in the beauty industry, such as Fashion Nova, MAC, Urban Decay, L’Oreal, and e.l.f. Her ability to blend practical beauty advice with visually captivating content has made her a sought-after influencer in the ever-evolving world of digital marketing. These partnerships underscore her influence and authenticity, cementing her reputation as a trustworthy and creative force in beauty.
Photo supplied by the Anderson Group
The Personal Side of Natalie Violette
Away from the camera, Natalie enjoys a quieter life in Connecticut. She finds comfort in baking and treasures time spent with her three dogs, who frequently appear in her posts. This personal touch adds a relatable and endearing aspect to her brand, deepening her connection with her fans.
In a recent interview with StarCentral Magazine, Natalie offered insights into her journey, highlighting both the challenges and triumphs she has faced, her passion for creative expression and her commitment to remaining authentic in a constantly changing industry. She reflects on how her early fascination with her mum’s makeup evolved into a series of imaginative challenges that sparked a wave of creativity among her followers. Her playful exploration of beauty tools began as a nostalgic homage to her childhood and soon grew into a platform for endless experimentation. Followers flooded her with challenge ideas, each more outrageous than the last, fuelling her drive to push the boundaries of conventional beauty norms.
Balancing Safety and Creativity
As a licensed esthetician, Natalie emphasises safety in all her beauty experiments. She is meticulous about ensuring that any product she recommends is safe for the skin. Her extensive knowledge of skin types and product ingredients, coupled with ongoing research, enables her to maintain high standards while delivering content that is both innovative and beneficial for her audience.
Setting Trends in Beauty
Natalie’s finger remains firmly on the pulse of the latest beauty trends. For Summer 2024, she anticipates a surge in popularity for blush, especially two-toned blush combinations and the vibrant “sunset blush” trend, which mixes orange and hot pink shades with a gold highlight. Moving into Fall, she expects metallic finishes to dominate, particularly on the eyes and lips, alongside a revival of ’90s grunge, complete with smudged eyeliner and bold, dark lips.
Her videos are highly interactive, fostering a strong sense of community among her followers. Natalie sees her followers as her “online besties,” valuing their feedback and ideas. This interactivity has been instrumental in her success, helping her stay connected with current trends and continuously evolve as a creator. She maintains a balance between riding the wave of fleeting TikTok trends and cultivating her distinctive style by incorporating trending elements into her unique content.
Choosing Authentic Partnerships
When partnering with brands, Natalie remains true to her values of authenticity and transparency. She carefully selects brands she genuinely loves and uses their products herself before deciding to collaborate. This approach allows her to maintain the trust she has built with her followers, choosing partnerships that align with her creative vision and that appreciate her unique style.
Natalie’s early experiences in the modelling industry also played a pivotal role in shaping her current approach to beauty. As a young model, she was captivated by the techniques and products used by professional makeup artists, sparking her passion for makeup. This curiosity led her to experiment with different products and techniques, eventually paving the way for her to become a beauty content creator. Her ability to blend the professional skills she acquired on set with her playful, experimental style has become a hallmark of her content.
Finding Balance Beyond Beauty
Balancing her busy life as an influencer, Natalie enjoys baking and spending time with her dogs. These hobbies provide a sense of equilibrium, allowing her to recharge creatively. Even in her downtime, elements of her everyday life often find their way into her content. For example, her dog Bruno has made several “celebrity” guest appearances, even helping her pick out a full face of makeup in one of her videos—a playful intersection of her personal and professional worlds.
Looking Ahead
Natalie Violette’s journey in the world of beauty content is a testament to the power of creativity, authenticity, and passion. As she continues to push boundaries and redefine what beauty content can be, her influence on TikTok and beyond is only set to grow. With her innovative approach, genuine engagement with her followers, and commitment to staying true to herself, Natalie represents the future of digital beauty influencers.
Her inventive challenges, authentic brand partnerships, and a blend of personal and professional content make Natalie a standout in a crowded digital landscape. As she continues to evolve and inspire, Natalie Violette remains a shining example of how creativity and passion can break new ground in the world of social media.
