Revealed: The Top 10 Most Instagrammed Paint Colours For 2022

From cottagecore to grandmillennial, homeowners’ interior choices have been heavily influenced by social media platforms such as TikTok, Instagram and Pinterest.

With people staying in more as the night draws in, Alan Boswell Landlord Building Insurance were inspired to discover the trendiest paint colours on Instagram for a room makeover this year. The experts collated a seed list of popular paint shades from reputable sites and examined the number of Instagram hashtags each shade has garnered.

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Top 20 most Instagrammed paint colours so far…

For a selection of relevant pictures for editorial use, please click here.

Hague Blue by Farrow and Ball has reigned supreme on Instagram, accumulating an impressive 54,100 hashtags so far! A dramatic yet elegant blue hue, the shade adds a touch of sophistication to your abode and easily warms up your living space when paired with neutrals like cream or beige.

Farrow and Ball’s Green smoke ranks as the second most Instagrammed paint colour, racking up 34,100 hashtags. This smoky green with a hint of blue evokes calmness and is a versatile shade that would fit any room from the kitchen to bath – pops of golds also go exceptionally well with this colour!

In third comes another Farrow and Ball shade, Stiffkey Blue. Having garnered 26,800 Instagram hashtags, this rich inky blue hue adds character to a contemporary-styled room, especially when paired with warm metallics. Contrast the deep blue with light greys for a cocooning vibe.

Rounding off the top five most Insta-worthy paint colours are timeless grey shades, Dove Grey (26,100 hashtags) and Paris Grey (24,000 hashtags).

Popular Farrow and Ball pink shades, Sulking Room Pink and Setting Plaster place seventh and fourteenth most Instagrammed paint colours, achieving 22,100 and 12,200 hashtags respectively.

Heath Alexander-Bew, director of personal lines at Alan Boswell Landlord Building Insurance, offered guidance for landlords on choosing the right paint colour for rental properties:

“Picking the right paint colour for your rental home could be one of the most crucial design decisions to make – a visually appealing room will certainly help attract tenants.

You want to use something on-trend but not too striking or niche so it suits a larger audience and ensures your property isn’t left unoccupied for long. Neutral colours are a safe bet, providing tenants with a blank canvas that allows them to personalise their space much easier. Light beiges, tans, creams and soft greys are all ideal colours that will give the illusion of a larger space.

To save money in the long run, it’s also best to invest in quality durable paint that takes knocks and scratches. Remember to take pictures of the areas you’ve added a fresh coat of paint to before renting out and keep your receipts. This is so if a property’s walls  are damaged, you have proof when it comes to who should bear the costs of reinstating the area back to its original state.”

Source: Alan Boswell Landlord Building Insurance (https://www.alanboswell.com/landlord-insurance/landlord-building-insurance/)

This article was sourced from a media release sent by clara@journalistic.org

Methodology

1. Alan Boswell Landlord Building Insurance were keen to find the most Instagrammed paint colours.
2. The experts analysed reputable sites (ie. Ideal Home, Good Housekeeping, Livingetc) and compiled a seed list of the most popular paint shades.
3. Next, each paint shade was searched on Instagram to analyse the number of hashtags they have accumulated on the platform so far.
4. The total number of Instagram hashtags was ranked in descending order with the paint colour garnering the highest number of hashtags concluded to be the most Insta-worthy.
   1. To guarantee accuracy, paint colours with less than 5,000 hashtags were omitted from the study.
5. Data was collected on October 26th 2022 and is accurate as of then.